Truth-O-Meter, franchised: PolitiFact places its bets on expanding to states | Public Relations & Social Marketing Insight | Scoop.it

In its expansion, PolitiFact sets its sights on becoming an Associated Press for fact-checking.

 

Four years is a long time to be setting pants on fire.

 

It was August 2007 when PolitiFact officially launched its fact-checking mission and introduced the world to the Truth-o-Meter, giving new weight to the childhood warning of “pants on fire.” Over the years more than 4,000 statements have gone through the meter, registering claims on health care, the national debt, Slim Jims, and the truthiness of Fox News.

 

Fact-checking has seen an interesting progression in recent years, evolving into a stand-alone form of news....