Public Relations & Social Marketing Insight

Technology is the cornerstone of business growth. Whether it means new tools for maximizing efficiency, new platforms for reaching out to potential customers, or new resources for building professional networks; digital innovation is a boom for businesses of all shapes and sizes.

But social media and the recent proliferation of mobile devices has proven particularly beneficial for the hotel industry.Because travelers rely upon their mobile technologies and depend upon social networks to find accommodations they can trust; web savvy hotel marketers can connect with customers like never before. So whether they are well-known international chains or tiny boutique businesses, hotels throughout the world have begun harnessing the tremendous potential of mobile technology and here is how...