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The transition a company makes from a privately held entity to a publicly traded one can be a shock. Strong coordination of the company's image can assist in making a seamless transition from the private to public sector by capturing the interest of investors and industry experts. To do that an entrepreneur needs to work with theinvestor relations and public relations teams. But will they work with each other?
In an ideal world, the two teams would work in harmony, bringing together the perfect blend of brand awareness, product value and differentiation for customers and investors. Yet in today’s quarterly driven economy, the investor relations and public relations teams seldom communicate. This is especially true for small-cap companies. Here are ways to forge closer lines of communication...
Integrate always for best results.