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How close is Instagram to Facebook when it comes to brand activity? Probably closer than you think.
Social media shop Shareablee pulled the following numbers, which illustrate that marketers—while most of them cannot run ads yet on Instagram—are highly active on the social-mobile phone app.
The intriguing stats below are for United States brand pages during the second quarter. Keep in mind that Facebook went live in 2004, and Instagram hasn't been around for four years yet.
Facebook garnered 2.5 million brand posts, a year-over-growth of 22 percent.
- Instagram had 493,000 of such posts, a 49 percent year-over-year jump.
- Facebook accrued 6 billion actions (likes, comments or shares).
- Instagram totaled 3.4 billion actions (likes, comments).
- Facebook had 2,396 actions per post.
- Instagram racked up 6,932 actions per post....
Shareablee study shows the rapid growth and reach of Instagram as well as some useful tips for content marketers.