Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Effortlessly Create Beautiful Instagram Stories (and 10 Amazing Templates to Use)

How to Effortlessly Create Beautiful Instagram Stories (and 10 Amazing Templates to Use) | Public Relations & Social Marketing Insight | Scoop.it
From blog.bufferapp.com - August 11, 2017 2:36 AM

More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month.

 

Stories are an incredible way to connect with your audience in fresh and authentic ways. Who knows, maybe they’ll even become the new News Feed.

 

But creating attractive Instagram Stories can be challenging and time-consuming. We’d love to help with that!

 

We’ve teamed up with the team at Adobe Spark, an awesome free design tool, to share 10 Instagram Stories templates you can use to quickly create your Instagram Stories content...

Jeff Domansky's insight:

Here's how to create engaging Instagram stories in under 10 minutes each. To make it even easier, Buffer's included 10 free Instagram Stories templates.

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Jeff Domansky's curator insight, August 11, 2017 3:02 AM

Here's how to create engaging Instagram stories in under 10 minutes each. To make it even easier, Buffer's included 10 free Instagram Stories templates.
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Commercialization won’t ruin Instagram video—yet | TechHive

Commercialization won’t ruin Instagram video—yet | TechHive | Public Relations & Social Marketing Insight | Scoop.it
From www.techhive.com - August 7, 2013 11:39 AM

Instagram ads are coming. We don’t know what they’ll look like or when they’ll arrive. But Facebook CEO Mark Zuckerberg has promised that Instagram won’t be ad-free forever. The world’s largest brands are already using the photo-sharing app and its new video tool to pimp their products.


Facebook is betting big on mobile ads, which went from being a blip on the social network’s radar to accounting for 41 percent of the company’s ad revenue in just one year. The network reportedly plans to run 15-second, TV-style ads in users’ News Feeds, which could cost advertisers $2.5 million a pop. If that 15-second limitation—as yet unconfirmed by Facebook—sounds familiar, it’s because 15 seconds is also the cap that Instagram put on its new video tool.


Companies are familiarizing themselves with Instagram video as they prepare for the inevitable launch of video ads and seek to avoid angering Instagram devotees in the process....

Jeff Domansky's insight:

Can Instacrap be far away? As this post says: "Companies are clamoring to expand their social media strategy to video, but they have to be careful not to scare away Instagram’s indie-at-heart users." 

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The Future Of Video Clip Marketing: Vine Or Instagram? | Digital Relevance

The Future Of Video Clip Marketing: Vine Or Instagram? | Digital Relevance | Public Relations & Social Marketing Insight | Scoop.it
From relevance.com - June 29, 2013 1:52 AM

With Instagram's video feature, businesses have a new option for video marketing. But Vine offers a different experience and aesthetic. Which do you prefer?


him andLast week, Instagram launched new video functionality to compete with Twitter’s fast-growing video service Vine. Magnificent 15-second, completely editable and non-looping video has since invaded the stream of filter-loving photographers everywhere. Steven Spielberg wannabes, rejoice!


Making the Decision: Which is right for your company?

In an industry where the quick-change is just a way of life, choosing the best marketing outlets can be as complicated as learning another language. With companies recognizing and utilizing social media as a key marketing tool, new companies are popping up every day all over the social media map.


With the latest update in the smartphone industry creating yet another marketing outlet, companies are facing another fork in the road. Take the left turn and use Vine, an app that “wowed” the world in six seconds, or turn right and use Instagram, the already popular photo-editing and -sharing app. If you’re a company, big or small, which do you choose? Before making the choice, you should understand what you’re getting yourself into....

Jeff Domansky's insight:

Great question and debate to help you decide which tool will work best for you. Or, maybe use both, just to be safe.

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Photo vs. Video: How Publishers on Instagram Breakdown Strategy

Photo vs. Video: How Publishers on Instagram Breakdown Strategy | Public Relations & Social Marketing Insight | Scoop.it
From www.newswhip.com - October 6, 2016 3:09 AM

Last week, we looked at how content on Instagram has seen tremendous growth and engagement for publishers in the past year. We’ve looked at the top tactics for Instagram video as well, but how do the top media publishers on Instagram divvy up their photo and video game?


As video is an increasingly essential medium across social media platforms, how are these publishers using it on Instagram? We put 31 Instagram accounts from news publishers under the microscope. The data around engagement for the month of September comes from NewsWhip Spike.


Let’s start with a look at the top 10 media publishers of September....

Jeff Domansky's insight:

With Instagram driving enormous engagement for publishers, how are publishers dividing their content across photo and video posts?

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What Instagram Video Means For News | ABC News

What Instagram Video Means For News | ABC News | Public Relations & Social Marketing Insight | Scoop.it
From abcnews.go.com - July 1, 2013 2:52 AM

...Up to 15 seconds of video, 13 custom filters, and a "cinema mode" for stabilization. Those were some of the features added to Instagram last week, instantly turning the popular photo-sharing app used by 130 million people into a video-sharing service. Within the first 24 hours of the announcement, over 5 million videos had been uploaded.Sure, some were of frothy lattes and the Miami Heat winning the NBA finals, but the new features have wider appeal than to just casual users.


As newsrooms are now relying on social media as a platform to discover and deliver the news, Instagram's new video features will add another piece of content into the mix for organizations: short, solid-looking video clips.Beth Bennett, assistant professor at The Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University, believes this will be the next big thing for news organizations....

Jeff Domansky's insight:

Instagram's video service may be the next big thing for newsrooms. Thoughtful look.

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Angelina's curator insight, July 22, 2014 12:47 PM

Instagram and Vine videos have provided a platform for users to view news instantly and share among their friends or through social media. Beth Bernett, assistant professor at the Medill School of Journalism, believes that video sharing on Instagram will become an essential tool for news organizations to share updates online. This in turn, will keep users engaged with live news updates, especially for those that don't watch the news frequently. 
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