Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Get Noticed: 3 Instagram Marketing Strategies

How to Get Noticed: 3 Instagram Marketing Strategies | Public Relations & Social Marketing Insight | Scoop.it
From contentmarketinginstitute.com - August 17, 2015 4:28 PM

Right off the bat, Instagram makes itself more difficult than other social media networks. Instead of posting anything you please, you’re forced to use a picture or video with every post – and that picture or video is the main focus of your post.

That means you’re constantly creating new visual content – if you’re not, others who are creating new eye-catching Instagram content will pull right ahead. Especially in the jewelry and fashion industries, Instagram has fierce competition for viewers’ attention.

The best way to get ahead is to do something truly unique and creative that your competitors aren’t doing. But everyone needs to start somewhere.

We’ll go over three general Instagram marketing strategies and give you real examples of brands using each one so you have the resources to get started right away....

Jeff Domansky's insight:

Valuable and practical Instagram tips. Recommended reading. 9/10

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Taco Bell and Chobani Claim Early Success With Instagram Ads

Taco Bell and Chobani Claim Early Success With Instagram Ads | Public Relations & Social Marketing Insight | Scoop.it
From mashable.com - September 18, 2014 10:28 AM

The results reported by Chobani and Taco Bell are in line with metrics Facebook disclosed from Ben & Jerry's and Levi's last December.


...Neither the brands nor Instagram disclosed the spending by the campaigns, an important factor for advertisers considering the platform. The ads are sold on a CPM basis, meaning advertisers pay a fee based on every 1,000 people reached. Salesforce has estimated the average price of an app-install ad on Facebook at $5.68. Assuming a CPM in the range, both campaigns cost in the tens of thousands of dollars....

Jeff Domansky's insight:

This is recommended reading for marketing and content marketing pros. Take note of the excellent advice from the marketing director for Chobani.

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The Ultimate Content Marketing Guide to Instagram Success | Business 2 Community

The Ultimate Content Marketing Guide to Instagram Success | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - June 10, 2013 9:57 AM

Instagram is kind of a big deal. A recent surge in visual content is sweeping across every network from Twitter to Facebook. As the leader in image sharing apps, Instagram has become a household name in recent months with more than 40 million photos being uploaded daily to their platform.

 

Users are racking up a total of 1,000 comments and more than 8,000 likes on Instagram every second. Additionally, 28 percent of U.S. Internet users between the ages of 18 and 29 are using Instagram and that number continues to grow. As marketers, these numbers show that while instagram has yet to become a staple in the marketing toolkit, it’s definitely something to analyze and consider. Additional thought should be considered if you’re looking to connect with Generation Y using content marketing as they are using instagram more than ever before. 

Jeff Domansky's insight:

Inside Instagram: "The question becomes, how do you use it effectively?"

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Bud Light Is Partnering With Tinder to Populate the Town of Whatever, USA

Bud Light Is Partnering With Tinder to Populate the Town of Whatever, USA | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - April 3, 2015 11:10 PM

Bud Light is transforming another town into Whatever, USA, and this year, the beer giant is choosing the next set of random beer drinkers to inhabit its party town like many millennials choose their next date—on Tinder. 


Users of the dating app who are 21 and older can match with Bud Light for a chance to win a weekend trip to the next Whatever, USA.
"There's a lot of synergies between the Tinder audience and the audience we're looking for," said Hugh Cullman, director of marketing for Bud Light.


Last year, following the success of its Super Bowl XLIX spot, Bud Light created Whatever, USA in Crested Butte, Colo., where 1,000 of the brand's fans got to party with celebrities in the sleepy mountain town—much to the chagrin of the town's residents....

Jeff Domansky's insight:

This is a cool social media campaign using Instagram Twitter and Facebook.

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Ashley Rose's curator insight, May 15, 2015 11:16 AM

Think about how smart their marketing is for BUD LIGHT! The demographic they are looking for are chosen by the people themselves via the Tinder app. They are the age of drinking and free things. It is a perfect combination of technology and personal need for that key demographic. Goood job Bud light! 
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How to Tap into Instagram's Massive Audience to Increase E-commerce Sales

How to Tap into Instagram's Massive Audience to Increase E-commerce Sales | Public Relations & Social Marketing Insight | Scoop.it
From blog.kissmetrics.com - June 20, 2013 1:51 AM

Brands of all sizes are becoming keenly aware of the large marketing opportunity with Instagram’s massive audience.You already know that brands can leverage user-generated photos from Instagram to engage consumers. Today we will measure that engagement and connect it to ecommerce sales....

Jeff Domansky's insight:

This is a superb overview of Instagram and tips to make it work in your content marketing program. Always great material from KissMetrics.

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