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10 billion. That’s the number of videos people watch on Snapchat every day. The same potential consumption (maybe more) exists for Instagram Stories — quick videos and photos that disappear after 24 hours, just like Snapchat, but with an audience of 500 million users.
Does that sound like a channel worth exploring?
We believe so! Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. We’d love to provide you with more resources about Instagram Stories so that you can master this platform and see your voice spread.
In this post, I’d love to share 18 Instagram marketers who have been doing rad things with Stories to give you some inspiration on what you could do for your Instagram Stories too....
With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do more. So we listened. And, after hundreds of interviews with businesses, three key needs became clear—stand out, get insights and find new customers.
First, businesses want the ability to stand out on Instagram. Many companies, including a furniture store in San Francisco, shared that it would be easier for customers to email questions because comments are hard to track and take time to sift through. Second, businesses want a simple way to get insights. A retailer in Austin explained that many analytics are overwhelming and hard to apply to its marketing. And third, businesses want to reach even more customers. A do-it-yourself craft shop in New York City mentioned it’s always looking for quick ways to fill seats in class.
With these insights in mind, we set out to make Instagram work even better for businesses. So today, we’re excited to unveil our new Instagram Business Tools....
This is a big statement from MDG Advertising: Instagram may be the single biggest opportunity for social media marketers next year. Can it be true?
We’ve heard plenty this year from Facebook, Twitter, and Snapchat, as their uses and back end business deals fluctuate, but Instagram has been the steady social platform not making too much noise. But that just might be what makes it 2016’s winner. Its consistency has made it the fastest growing platform around right now, and MDG has gathered fresh data to prove why marketers everywhere should be factoring Instagram into their budgets.
A few key takeaways from the infographic....
Instagram is an under-utilized tool for business: only 28% of marketers currently use Instagram.
Now’s the time to get started with Instagram marketing.
These Instagram tools and apps will help you make the most of your Instagram efforts - whether it’s creating captivating posts, monitoring your Instagram analytics or converting your Instagram followers to customers.
Here are the top 10 tools and apps you need to create a fool-proof Instagram marketing plan....
Since coming into existence in 2010, Instagram has given brands the opportunity to engage with their audience and tell their story through the power of visuals. The Facebook-owned app was one of the fastest growing major social networks in 2014, and is now home to more than 300 million accounts.
In addition to the network’s impressive growth, users are also highly engaged with the platform. Each day, half of all users use the app and spend an average of 21 minutes on the app. Top brands have quickly realized the potential Instagram presents. Simply Measured’s Quarterly Instagram Network Study (Q4 2014) found that 86% of Interbrand’s 2014 Top 100 Brands had an Instagram account, which was up from 71% the year prior. Instagram is quickly turning into the go-to network for brands looking to drive engagement.
Whether you’re considering joining, are brand new to the network, or need tips and best practices to get more out of the app, I’ve gathered 8 of the most common mistakes brands make on Instagram backed by the ones that are creating a memorable presence....
One of the limitations of Instagram as a social media marketing tool is that links in posts aren’t clickable.It’s not a deal-breaker — there are many other reasons to use Instagram as part of a marketing mix, including the ability to promote your brand with an active, young audience — but for businesses hoping to bring people back to their websites, the lack of hot links has always been a drawback.
Not a problem without a workaround, however.
Links in Instagram’s profile area are live, a fact that social media news publisher Mashable has been taking advantage of since last spring. Nearly every time Mashable posts on Instagram, it reminds users to click on the link in its profile to learn more about the post’s topic. Here’s how it looked on one of Mashable’s more clicked upon recent Instagram posts...
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On Tuesday, Instagram introduced Instagram Stories, a new feature with remarkable similarities to Snapchat.
Stories provides Instagram users with a place to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments that may not be as picture-perfect.
Instagram is positioning this feature as a solution to overposting. Stories live in a separate space, and you can post as frequently as you want without worrying about over saturating your friends’ feeds or filling the grid on your profile page.
So how do you build a Story? And what does this mean for your strategy? Don't worry. We've got you covered.
For a while now, it's been clear that Instagram isn't just a social network for foodies and teenagers. In fact, according to Pew Research Center, a whopping 26% of adult internet users use Instagram.
Given the number of people using Instagram, it's surprising how few businesses have adopted the platform -- or even taken it seriously. In a world where visual content has become a crucial part of any business' marketing strategy, Instagram presents a unique opportunity to visually represent your brand, celebrate its personality, and keep it top-of-mind for all those users who scroll through their Instagram feeds every single day.
Although they're few and far between, there are some brands out there -- in every industry, and with every type of target customer -- who are doing really, really well on Instagram.
Ready to get inspired? Check out this list of brands that are thriving on Instagram right now, and what about their posts sets them apart....
Right off the bat, Instagram makes itself more difficult than other social media networks. Instead of posting anything you please, you’re forced to use a picture or video with every post – and that picture or video is the main focus of your post.
That means you’re constantly creating new visual content – if you’re not, others who are creating new eye-catching Instagram content will pull right ahead. Especially in the jewelry and fashion industries, Instagram has fierce competition for viewers’ attention.
The best way to get ahead is to do something truly unique and creative that your competitors aren’t doing. But everyone needs to start somewhere.
We’ll go over three general Instagram marketing strategies and give you real examples of brands using each one so you have the resources to get started right away....
Ignore Instagram at your own peril.
Since Facebook’s acquisition of the channel in 2012, Instagram growth has exploded, with 300 million active users, 30 billion photos shared, and an average of 70 million photos posted per day.
People are engaging with Instagram posts on levels unparalleled by any other social network. According to Forrester research, Instagram user interactions with brands is 400% higher than on Facebook and Twitter, delivering 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter.
So how can brands start building an Instagram presence? And how do you start engaging with followers to drive sales?
Here are five tips to get you started:...
This made me think: how can I replicate Dan’s Instagram success,but with a much more toned-down version?
The toughest part of any marketing campaign is getting it off the ground. Once you have a proven model, scaling it becomes easy.
To get a head start, I hired Branden Hampton who has over 30 million social media followers among all his accounts. My goal was to pay Brandon to leverage his profiles and get his followers to come over to me.
But Brandon had a better idea. Why not start with an existing account that already has over 100,000 followers and then leverage his follower base?...
There are over 200 million users on Instagram sharing over 60 million photos each day.And YES, businesses can use their Instagram pages in very powerful ways.Want some examples?No problem. Check out these 27 amazing pages full of amazing ideas about how to market on Instagram....
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Take a look at these 18 marketers for instagram inspiration.