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Since the launch of Instagram Video, some media organizations are experimenting with it as a news platform, but are legacy news organizations evolving?
...Traditional media organizations more often use Instagram Video to promote news content, rather than to break actual news. But startup NowThis News is flipping the social media/PR model upside down by using Instagram Video as its main vehicle to deliver breaking news and featured news briefs.
At more than 50,000 followers, NowThis leads the pack in Instagram Video innovation. So why are most old guard news organizations still hesitant to imitate the model? And which are adapting the evolving micro-video strategy to their own success?...
NowThis News is using 15 second video clips on Instagram. They've got the news business online and traditional media paying attention. Great examples of video clips and lessons for PR, bloggers and marketing.