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Instagram has seen incredible growth since it was acquired by Facebook in 2012 -- in fact it’s grown by 400 percent! That's why for marketers, it can be an extremely helpful tool.
Why Instagram?
First, Instagram is easy to use, which is a big plus. Also, it’s not (yet) as ad-driven as Facebook, making it a friendlier option for those who prefer to spend marketing funds elsewhere.
Since Instagram is visual, capturing someone’s attention on Instagram is much easier than on Facebook. Plus, the meaty part of this, is that it drives 58 times more engagement per follower than Facebook, and 120 times more than Twitter. That’s significant to anyone who likes numbers!
Creative Instagram strategies
By its very nature, Instagram leaves lots of room for creativity. But, if you’re planning to use the network as a marketing channel, it’s best to put some strategy in place before leaping into the fray. Beyond the obvious items like having a solid bio with your URL, a great profile photo and connecting your account to Facebook, I’ve pulled together several ideas worth considering....
Instagram is a great place to be for anyone looking to market anything.