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Stories provides Instagram users with a chance to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments that may not be as picture-perfect.
Instagram is positioning this feature as a solution to over posting. There is a significant separate space where your Instagram Stories live and you can post as frequently as you want without worrying about over flooding your friends’ feeds or filling the grid on your profile page.
So, how does it work and how can it be helpful in building your marketing strategy? Don’t worry we have got you covered.
Before we start with how Instagram stories works, let’s first have a glance at how they appear on your Instagram profile....
Jeff Bullas provides a simple, practical guide to Instagram stories.