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If you’re one of the 300 million people using Instagram on a daily basis, you’ve probably noticed that Instagram Stories are a thing now.
It’s one thing if you don’t care about this as a user, but if you use Instagram for your marketing, Stories should definitely be on your radar – because the feature is already a hit.
(But first, for the uninitiated – what’s “Instagram Stories” mean, again? In three sentences or less, please.)
Instagram Stories is a way of sharing images and videos outside of your main Instagram feed. When you share something using this feature, it gets added to your “Story,” which is kind of like a little album that people can quickly flip through. The images and videos you add to your Story will stay there for 24 hours, and after that, they disappear....
It's time to investigate Instagram Stories to see how it can fit within your social marketing strategy.