 Your new post is loading...
Your new post is loading...
Whenever I open Instagram these days, it feels like I’m being watched. The minute I follow a new person or double tap a landscape or cat pic, the photo-sharing app—to which I’ve long been addicted—picks up on it and starts showing me remarkably similar images. It’s almost creepy. As it turns out, Instagram’s algorithms are indeed keeping an eye on me, busily drawing a complex map of my likes, follows, and other in-app behavior, and that of the people I follow as well. As the app learns, its Explore tab gets better at recommending photos and videos to me. I can’t help but take the bait. Next thing you know, I’m barreling down some new visual rabbit hole and following six more people. The Explore tab is essentially one giant recommendation engine. But the ever-evolving methodology Instagram uses to sort through one of the world’s largest networks of photographs, comments, and likes is far more complex than your standard, “If you like that, you’ll like this” logic. And, surprisingly, Instagram says that despite the image recognition capabilities of parent company Facebook, there’s no machine vision involved....
Instagram continues to move up the social media ladder. From a niche site for amateur photographers and a few filters to one of the top used image-sharing platforms, the advertising opportunities cannot be ignored by marketers looking to expand their audiences. And, as we continue to march toward an app-first online experience, mobile continues to outpace desktop in traffic. Mobile-first sites such as Instagram will continue to reap the benefits, meaning your ads have greater potential — and create higher ROI if you combine ads with an Instagram landing page. What is an Instagram landing page? An Instagram landing page is a standalone web page that uses persuasive elements like testimonials, benefit-oriented copy, and videos to convince its visitors to convert on an offer. And, since Instagram is primarily used as an app on mobile devices, it is important to design a mobile-friendly page. Visitors land on the page after clicking a promotional link on Instagram....
Despite its impressive reach -- over 300 million daily active users and counting -- it took some time for marketers to realize the business potential of Instagram. Not only is including Instagram in your social media marketing strategy helpful in terms of achieving high levels of engagement and brand awareness, but it can also make it easier for you to attract new leads and customers. Why should your business be on Instagram? Check out the infographic below from Buzzoid to learn why Instagram deserves a place in your marketing strategy, along with some tips for how to make the most of your Instagram content. Then, check out our ebook How to Use Instagram for Business to master Instagram marketing so you get the most ROI out of the platform that you can...
With over 500 million active users per month, and more than 20 billion photos and videos shared, Instagram has become the emerging social media tool in the marketing world. Recently Instagram got a makeover, and changed its logo. But did you know, along with the logo changes, there were a lot of other BIG changes. From introducing new business profiles, to the unveiling of the new tools, and the one I’d like to talk about today – increasing video length from 15 seconds. Instagram increased the 15 second limit of its videos to a whopping 60 seconds in length. Instagram and video marketing are now even more of a match made in heaven. To help you stay up to date with the ever evolving Instagram and to make your video marketing strategy a success, I have put together few tried and tested strategies adopted by the famous brands to excel in Instagram marketing. ...
With 400 million monthly active users and more than 80 million posts per day, Instagram has established itself as an obvious platform for brands looking to expand their reach and engage with their audience. Figuring out how to launch a successful Instagram contest, however, is much less obvious. Sure, it sounds like an effective strategy for stirring up conversation -- it capitalizes on user generated content (UGC) and typically requires very little commitment for participants. But where do you start? And how can you be sure that you're covering all the bases?  To help give you some direction, we put together a detailed list of steps to run through when planning an engaging Instagram contest. From setting goals to monitoring submissions, we've covered all of the basics below -- and we've included some inspirational examples along the way. Check it out ......
How many times a day do you check your Instagram? (If you said less than three, you’re lying. But we digress.) Want to feel a little less guilty about your IG addiction? Start following these 10 Instagram accounts to add some career-fuel to your feed between the #foodporn and puppy accounts.
To solve the issue, Instagram recently announced that they’ll use an algorithm to show users the posts that interest them. They’ll also use your “relationship with the person and the timeliness of the post” for filling your feed.Deja vu? Yep, Instagram is following Facebook’s suitre. This means that you can’t simply rely on real-time industry updates or increase your posting frequency to get real estate in more of your follower feeds. You’ve got to focus more on your audience preferences and use innovative techniques to engage with them. I’ve put together 5 tips to help you amplify your Instagram following, increase your engagement rate with your target audience and drive sales....
It’s a pivotal time in the fashion calendar: New York Fashion Week (Fall/Winter 2016). Amidst the snow and glacial temperatures, the great and powerful of the style world descended on New York City last week for seven days of shows, events, and previews. The last week also included Valentine’s Day and the 58th Grammys, leading to a corresponding flurry of activity on social. We decided to use these events to get a feel for how fashion publications are using social – in this case, Instagram.
The uniquely visual nature of fashion coverage makes it well-suited to Instagram, with photos from fashion shows, red carpets, backstage and photo shoots all proving popular. These are often combined with links to galleries or features on the publications’ websites, helping to spur referrals.
(Note: we looked at content on the publications’ flagship – generally US-based – accounts. This analysis takes in engagement on content published between 11th and 16th Feb 2016 only.)Here’s how the names we looked at stack up...
For a while now, it's been clear that Instagram isn't just a social network for foodies and teenagers. In fact, according to Pew Research Center, a whopping 26% of adult internet users use Instagram.
Given the number of people using Instagram, it's surprising how few businesses have adopted the platform -- or even taken it seriously. In a world where visual content has become a crucial part of any business' marketing strategy, Instagram presents a unique opportunity to visually represent your brand, celebrate its personality, and keep it top-of-mind for all those users who scroll through their Instagram feeds every single day.
Although they're few and far between, there are some brands out there -- in every industry, and with every type of target customer -- who are doing really, really well on Instagram.
Ready to get inspired? Check out this list of brands that are thriving on Instagram right now, and what about their posts sets them apart....
This is a big statement from MDG Advertising: Instagram may be the single biggest opportunity for social media marketers next year. Can it be true?
We’ve heard plenty this year from Facebook, Twitter, and Snapchat, as their uses and back end business deals fluctuate, but Instagram has been the steady social platform not making too much noise. But that just might be what makes it 2016’s winner. Its consistency has made it the fastest growing platform around right now, and MDG has gathered fresh data to prove why marketers everywhere should be factoring Instagram into their budgets.
A few key takeaways from the infographic....
If you're in the business of selling food products -- or drink products, for that matter -- then it's incredibly important to know how to take appetizing pictures. Today's consumers expect you to use visual platforms such as Instagram and Facebook to promote your products, offer recipe ideas, announce events and promotions, and show off the human side of your community and culture.
But what does a great food brand Instagram account look like? To give you a little inspiration, we've found 15 food and drink brands that are getting noticed on Instagram. Check them out for examples of how to use the visual platform to and gain fans, followers, and loyal customers....
Instagram is an under-utilized tool for business: only 28% of marketers currently use Instagram.
Now’s the time to get started with Instagram marketing.
These Instagram tools and apps will help you make the most of your Instagram efforts - whether it’s creating captivating posts, monitoring your Instagram analytics or converting your Instagram followers to customers.
Here are the top 10 tools and apps you need to create a fool-proof Instagram marketing plan....
Is your Instagram marketing making a dent?
Do you know how to track your results there?
If you don't measure your results, how will you what's working? And how will you know what to post on Instagram in the future?
I'm often asked how I define Instagram success. Well actually, I consider several metrics when determining the success of a campaign.
And I'm going to list the important ones here. :)
So without further ado, here are 10 easy ways to monitor the most important metrics on Instagram....
|
Instagram recently passed 700 million monthly active users and is currently the most popular social media platform for Generation Z with over 59% of the cohort using it. With such massive growth, this platform is hard for any brand to ignore its power. But as people and companies launch their brands on Instagram, many are struggling with getting their following established. A key tool to create your brand: Instagram If you want to achieve a massive following on Instagram, take note of Derrick Thompson (@throne) and his work building a following of over 5 million users across all of his accounts, including large some of the largest Instagram pages such as @abs. His work as a content creator has allowed him to reach massive fame and own a number of successful e-commerce businesses. After taking a moment to sit down and talk to him about his story and how he became so successful, this was his take on how to use Instagram to build a brand.
It’s no surprise then that visual content is 40 times more likely to get shared on social media than other types of content. That’s why social media platforms such as Instagram, Pinterest and Snapchat continue to grow in popularity. They are visual, and have a unique way of delivering a complex message all within a few seconds. The more reliant the world becomes on these visual social media platforms, the more pressure there is for digital entrepreneurs like you and I to adapt quickly and find ways to engage our audience. Because engagement is a scarce resource, you now have to earn it.1Some of you may see this as a direct challenge to the way you currently understand social media marketing and engagement. But for others, those of you ready to move fast, it’s a huge opportunity to capture a new and highly engaged group of people. If you’re ready to take a few risks and diversify your digital strategy, Instagram is a great place to start....
As many of you already know, Instagram rolled out Instagram Stories last week. It is essentially Snapchat but integrated into Instagram’s app, allowing users to post 24-hour disappearing photos and videos without disrupting their perfectly filtered photos in their feeds. Yesterday, NewsCred took a look at the landscape of brands already using Instagram Stories and included descriptions of what each brand features in their feed, especially B2B companies who are using it....
Your Instagram profile is like a first impression of your brand, so you want to make it a good one! Long gone are the days of posting in the moment to Instagram, and now the growing trend is to have a well curated and cohesive Instagram feed. To help make your feed look amazing and save you time, here are 3 steps to planning the perfect Instagram feed!
While Facebook is not yet a full-fledged ecommerce platform, its ability to help businesses connect with fans is huge. For example, a mom’s Facebook Live video went viral after she tried on a Chewbacca mask she had purchased at Kohl’s. It’s the most watched Facebook Live video ever, with over 150 million views. Kohl’s quickly responded with its own video, and with dropping off Star Wars toys and gadgets for the entire family.
For small businesses interested in using Facebook to grow their brands, the social network has a large collection of helpful tutorials and webinars. There are basic and advanced tutorials in Facebook’s Blueprint eLearning Courses, using the Exceed Learning Management System, with courses on Instagram as well as Facebook. There are also excellent up-close videos with some of the brightest creatives and publishers around in Facebook’s “Pub in Pub” series....
Meet Frank, the cheeky Instagram persona of the Australian skincare startup Frank Body.
Frank likes to casually call you "babe," jokes about wanting to get in the shower with you, talks about your buns, and doesn't go more than five hours without popping up on your feed. If you were to meet him in a bar, you might find him a bit of a sleaze. But as a social media personality? Frank is hilarious.
According to cofounder Erika Geraerts, Frank's been crucial in helping Frank Body, which is known for its coffee-based scrubs, build brand awareness around the world. "We were essentially dealing with a product that looked like dirt in a bag," Geraerts says. "We wanted to cut through the beauty industry jargon—be it scientific, flowery, or hippy—and speak to our customer in an honest, direct, and frank way. From here our lovable character of Frank was born."
Frank Body has used Instagram as its primary marketing tool. "It allowed us to take risks and to connect with our customers directly without the costs of traditional advertising," Geraerts says. In three years, the account has garnered 682,000 followers, and Geraerts says this has been crucial to driving sales. The company has managed to sell over 1.5 million products across 149 countries since its launch. It is now so popular in the United Arab Emirates and Russia that the company is planning to set up local operations in those countries. "It took time, consistency, and dirty work," she says....
For many of its 400 million monthly active users, Instagram is used just for recreational purposes. But, did you know that Instagram can be used as a powerful business tool, too? The problem, however, is that many people simply don’t know how to use Instagram for their business. In this article, we’re going to take a look at how you can begin to use Instagram in order to generate sales. We’ll analyze three tactics that you can put into action, right now, in order to turn Instagram into a profitable sales channel....
If you do take Instagram seriously, it can open up a world of opportunity for your brand. Forrester has named Instagram the “king of social engagement,” citing the fact that top brands’ Instagram posts generated a per-follower engagement rate of 4.21 percent. That means Instagram delivered these brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.
So, you now know why your business should be on Instagram. Below, we tackle the “how,” walking you through the process of building an Instagram strategy, setting up your account, and best practices for brands. Read on for our beginner’s guide on how to use Instagram for business....
Wow I can’t believe it’s already year 2 in our top 100 Instagram series. Last year’s list was amazing (and actually contained 150 awesome Instagram accounts) but this year is equally stunning — if not more so! This year you will find a LOT of nature, outdoor and adventure photography. I guess that’s just what I ran into most over the last 12 months.
Regular readers know that I build my top 100 lists over the period of 1 year, adding items to an Evernote list as I organically encounter them. And the result is a list of the 100 best Instagram accounts I ran into during that time that I think you should check out over the next 12 months!
If you’re new to DailyTekk, be sure to check out our other annual top 100 lists. This is already year 5 for our top 100 websites and we’ve already put up a brand new list this year of the top 100 podcasts. But don’t miss the top 100 YouTube channels, top 100 Viners and top 100 Pinterest accounts!...
With more than 400 million users, Instagram is a valuable platform for social media marketers. However, research shows that it’s still an underutilized tool for business. If you’re looking to make the most of the social network, use these 10 Instagram applications. They will help you create lasting engagement with your users....
Are you an Instagrammer?
If you are, you know the importance of using hashtags within your content.
This post explores the use of Instagram hashtags....
Influencer marketing on Instagram is a valuable asset for your social media activations. We’ve worked with a wide variety of brands and agencies on different influencer campaigns, which has taught us a lot about the best strategies for running influencer promotions on Instagram.
We outline the 10 best practices for influencers on Instagram and provide some real life examples from some of our partners....
|
Instagram’s Explore tab whittles billions of images down to just the ones you’ll like by tapping your behavior and metadata–not the image content itself.