Public Relations & Social Marketing Insight

More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month.

Stories are an incredible way to connect with your audience in fresh and authentic ways. Who knows, maybe they’ll even become the new News Feed.

But creating attractive Instagram Stories can be challenging and time-consuming. We’d love to help with that!

We’ve teamed up with the team at Adobe Spark, an awesome free design tool, to share 10 Instagram Stories templates you can use to quickly create your Instagram Stories content...

However, with Instagram’s timeline now also algorithmically sorted and the aforementioned growth in engagement with video on the platform, it’s likely that these engagement rates will continue to rise.

It’s important to note that having a successful Instagram video strategy does not mean you’ll be able to directly transplant it to other networks. Although there are some elements that will cross over, and if the video itself is unique enough it will take off regardless, Instagram is very much its own place.

There will be differences from platform to platform, so assuming that the videos that you produce for your Facebook page will be immediate success on Instagram is a bad idea.

We took a closer look at Instagram videos in Spike to see what the most successful videos on the platform have in common....