The Future of Things | Public Relations & Social Marketing Insight | Scoop.it

More and more sensors and smart devices are coming online each day. They stream data to massive data warehouses. Analytics software can be exposed via cloud-based offerings, offering summaries and implications of that data to any consumer for very low or zero cost.


The implication of the Internet of Things is a do-it-yourself market prediction engine. Any individual with a product to sell will be able to analyze market trends, adapt to consumer behavior, create marketing strategies, build products, and even make deliveries with drones or self-driving cars, all from the comfort of his or her own home....