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Technology is one of main themes of this year’s Cannes Lions. There are numerous sessions on technology and tech companies are highly visible at every event. More importantly, we can easily find technology elements in majority of the winning campaigns- a perfect reflection of what’s happening in the creativity industry.
In the past three days, I attended multiple sessions on how new technologies are impacting all aspects of creativity, and I realized that technology doesn’t only empower us to achieve things that we want to do in new and more efficient ways, but is fundamentally changing the rules of the game....
Luna Hu looks at some of the technology lessons learned from this year's Cannes festival.