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Contented marketing success isn't really about marketing at all. It's about courage.
I believe these things:
- The best content is content that people cherish, not content that people tolerate.
- The best content is content that people want, not content that companies think they need.
- The best content is content so useful that people would pay for it if you asked them to do so.
- The best content is a Youtility....
Jay Baer offers some inspiration and some courage to motivate you to do your most inspiring content marketing work.