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What we need are people who have a passion for connections. Who understand that there is a point to all of this that transcends clicks and shares and views and downloads and lead gen. And that point — the mission of content — is this:
Content is the emotional and informational bridge between commerce and consumer.
Building that bridge requires more than budget and an editorial calendar and analytics and a strategy. It requires people who care…no, it requires people who LOVE content and what it can do. Not what it can do for revenue and profits and the reduction of customer churn, although those are nice outcomes....
Read Jay Baer's inspiring keynote address to more than 3,000 content marketers at Content Marketing World. Recommended reading. 10/10