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Scoop.it!
Contented marketing success isn't really about marketing at all. It's about courage. I believe these things: - The best content is content that people cherish, not content that people tolerate. - The best content is content that people want, not content that companies think they need. - The best content is content so useful that people would pay for it if you asked them to do so. - The best content is a Youtility.... 
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Scoop.it!
Youtility is marketing so useful, people would pay for it. Here are 9 inspirational examples of companies doing it right.I chronicled many examples of companies creating useful marketing in my book, Youtility. Since then, however, there have been dozens of new instances of companies making truly useful marketing. Here are 9 of my favorites: (note: I wrote a version of this post for the Marketo blog).
Jeff Domansky's insight:
Jay Baer serves up a collection of lessons from 9 great marketing case studies.
Tyler Negus Snidow's curator insight,
February 17, 2014 10:45 PM
thanks for sharing @Brian Yanish - MarketingHits.com! Smiled when I saw this Ikea idea. I am a big fan of their idea team! I'm gonna check out this #7 - the Ajax Social Wipe (helps you clean up your social media accounts. nice!) |
Jay Baer offers some inspiration and some courage to motivate you to do your most inspiring content marketing work.