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Facebook, Twitter and Linkedin don't care about social connectivity, they care about media and inventory and monetization. Here's why, and here's what it means.
...Our desire to connect with one another (and with companies and organizations) via these platforms is what drove their usage and rise to prominence in the first place, but now that they have our attention (and do they ever), they’ve pivoted to supply us not with more and better ways to interact with real people, but instead more and better ways to consume content that corporations pay to put in front of us. Sound familiar? It should, as this is the exact same model network television has employed for 60+ years; give away something that is truly wanted (programming), and when people take you up on that free offer en mass, monetize that aggregated attention wherever and however possible....
Jay Baer writes a thoughtful post about how the "social" in social media seems to have gone missing ass the big social media channels become media.