Wal-Mart may be playing for second, but that's not so bad | Public Relations & Social Marketing Insight | Scoop.it

The largest-ever acquisition of an e-commerce company likely won't be enough for Wal-Mart to dethrone Amazon. But there's no shame in playing for second.

In a bid to juice its online business, the world's largest retailer agreed Monday to purchase Jet.com in a $3.3 billion deal. The acquisition will beef up Wal-Mart's e-commerce prowess, from deepening its bench of talent to finding the cheapest way to ship online orders.
These capabilities should help Wal-Mart grab a larger piece of the growing e-commerce pie. They're also the best chance it has of closing the wide — and growing — gap between it and Amazon, analysts said.

"Amazon's got this huge lead. That lead is going to be tough to relinquish but there's a lot of [share] out there," Moody's analyst Charlie O'Shea told CNBC....