Americans to Spend the Same for July 4, But More Will Celebrate | Public Relations & Social Marketing Insight | Scoop.it

The average family will spend about the same on Independence Day cookouts and picnics this year as last, but with more Americans celebrating the holiday, total spending should be slightly higher, according to the National Retail Federation’s annual survey conducted by Prosper Insights and Analytics.


The survey found that an estimated 214 million people plan to celebrate the holiday, which will result an expected total spending of $6.8 billion, up 1.4 percent from last year.


Consumers will spend an average of $71.34 per household on food for barbecues and picnics, essentially unchanged from last year’s $71.23.


Among those surveyed, 65 percent plan to attend a cookout/barbecue/picnic while 43 percent will watch fireworks or join another community celebration and 12 percent will attend a parade....