Public Relations & Social Marketing Insight

Using the right Instagram hashtags can extend the reach of your images, and help you reach outside your current sphere of followers..

But which hashtags should you use?  There are two schools of thought on this one: The first is that you should use hyper-popular hashtags that get searched for most often. The good part about using popular hashtags is that you know tons of people are searching for them. And the bad part? Tons of people are searching for them. In other words, because so many people are using them, it can be more difficult for your photo to get noticed....