Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How Klout Is Poised To Clean LinkedIn’s Content Clock - Business 2 Community

How Klout Is Poised To Clean LinkedIn’s Content Clock - Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

Late last week Klout announced its intent to empower its users with the ability to view and share curated content that is custom-tailored according to the social graph of the user and the user’s audience. This is a throwback to early last year when LinkedIn actually did something similar — when its content was still useful. However, since curation is based on an individual user’s social graph and what actually resonates with their audience, this looks to be potentially better.


Klout describes it this way:

“The ‘Create’ tab helps you find great articles and posts worth sharing with your audience. Unlike most apps that suggest content for your personal consumption, Klout intelligently recommends content that will strike a chord with your unique set of friends, fans and followers. Helpful tags highlight fresh content that is starting to trend as well as items that closely match the interests of your audience members and are likely to resonate with them.”

Jeff Domansky's insight:

Klout launchers a content marketing and curation offensive against LinkedIn. It looks like a winner and is definitely worth checking out.

wanderingsalsero's curator insight, February 13, 2014 4:41 AM

Interesting news.  I've gotten the impression that LI is getting a big case of the 'stuck-ups' with the way they've been treating their customers lately.  I do know that Klout is an easy to use site....even if I never was certain that it had any real benefit.

 

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Why a Klout score may be an appropriate marketing metric - Schaefer Marketing Solutions {grow}

Why a Klout score may be an appropriate marketing metric - Schaefer Marketing Solutions {grow} | Public Relations & Social Marketing Insight | Scoop.it

Klout has attracted it share of critics but it is also an undoubtedly useful tool for businesses trying to achieve a culture of content creation.


Our team needed to establish metrics that would drive the right behaviors in the organization over the long-term. But how do you measure cultural change? How do you measure whether a team is moving from a comfort level with advertising and broadcasting to one of listening, creating, responding, and nurturing an audience of relevant healthcare influencers?


We looked at a variety of metrics but the more we thought about it, “Klout” seemed to fit the bill.I know I risk a torrent of critical responses by even mentioning the name of this company. But if you already on the brink of a rant, I would like to ask a favor. I am taking my time to create free, thought-provoking content for you. Before you rant about Klout in the comment section, please put pre-conceived notions aside for just one moment and don’t skim the article. Then, you can rant : )...

Jeff Domansky's insight:

Good case study on social marketing measurement from Mark Schaeffer. His choice of clout is a creativecreative, if imperfect, pick but it makes for an interesting discussion.

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