Lithium announced Klout would be playing a major role in the "new Lithium," and debuted two new offerings: Klout Products and Klout Pop-Up Communities.
Klout Products will incorporate Klout scores into the online-shopping process. Individual products will be assigned a Klout score based on ratings, reviews and what people are saying on social media. People who write product reviews will also have their individual Klout score displayed, along with their review, so other users can judge how reliable their review is.In the case of reviews, individuals' Klout scores vary according to topics, so a user's score will change based on their reputation for reviewing certain topics....
Brand Klout anyone? Stay tuned for marketing innovations.