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I've scoured the web for the strategies that have performed best in numerous tests and case studies.
In this article, I’ll show you 14 data-driven techniques to optimize the conversion rates of your landing pages (and how you can implement them).
First, take a look at this infographic on the landing page design best practices to get an idea of what I'm talking about....
You asked and we answered! Learn the top 15 most FAQ to Instapage customer service, answered by Head of Customer Support, Marius Laza.
On your landing page, those muscles, organs, and electrical signals are replaced by buttons, visuals, copy, and code. They work together to perform one incredibly difficult function: convince the most powerful supercomputer known to man, a.k.a. the human brain, to take action. Whether it’s to buy, subscribe, or download, when a landing page is “anatomically correct,” it can move its visitors to click a CTA button. Different shapes and colors scream “look here” and “press me,” while headlines capture attention and testimonials build trust.
The anatomy of a landing page isn’t as complex as our own, but to the untrained eye, it’s still difficult to understand. Today we’re going to break it down to help you piece together the puzzle that is a persuasive landing page.
Each week a new member of DigitalMarketer Engage (our 8,000+ Lab member mastermind group) asks a very important question surrounding their landing pages:
Is this page compliant on [enter your preferred ad network]?!
The first bit of advice I give is to stop tailoring different landing pages to different ad networks based on compliance. Pick the strictest one and develop all your pages with that as the baseline.
Not only will this save you time and help you better organize your landing pages, it protects you when less strict networks, e.g., Facebook, decide to change their terms!
Google is hands down the stricter of the ad networks, so I created this 9-point checklist outlining everything your landing page needs to stay in their good graces — along with this nifty download for you to swipe....
Your landing page must be the central point of your online marketing campaign. Designed wisely, it can generate more leads and increase the ROI rate of your bottom line. Today, we’d like to share 10 of the best landing pages that convert 100%.
Read on the post to check their designs and find out what features make them a win-win solution for your marketing strategy.
If you could hire four top copywriters to write your landing page, what would they do for you? What are the tricks they’d use to get visitors to convert?
Your visitors are less patient. When they face too many traffic jams on your landing page journey, they might click away – and you could lose them forever.
So, as you prepare to write, keep this in mind: you must remove all road blocks and make your visitor’s journey smooth to improve conversions....
Good landing pages are designed to focus attention towards visitors engaging in one action. A landing page could be designed to convert traffic into sales, gather new enquiries, gain social media followers or email sign-ups....
There are numerous landing page variations that impact conversion rate. It’s amazing how something as simple as a color change or a different font can result in an avalanche of new conversions.
There are at least three basic features that killer landing pages all have in common. These features have less to do with button size or color, and more to do with the underlying reasons about why people, think, click, act and decide. Conversion optimization is really about how people think. It’s psychology.
And that’s what each of these features is built upon: buyer psychology. Here are the three features of a landing page that compel people to click.
Landing Pages for Content Marketing
As you know, landing pages are the perfect tool for getting a segment of targeted traffic to focus on one action. But most websites are severely underusing landing pages as a tool to convert everyday traffic into leads, followers, fans, and (even more engaged) customers.
Here’s the problem:Most websites have “leaks”, or areas where the most obvious next move for a visitor is to leave your website. This is not the best outcome for you, because most of the time there is still an opportunity to engage that visitor further.
The solution to this problem is a dedicated landing page for every type of traffic you generate. These landing pages will talk directly to each kind of visitor you get – whether they are coming from social media, Google, a product page, a blog post, or something else – and offer them a customized next step that will keep them engaged with your website and business....
What you have on your landing page can either make you or break you. Landing pages that work must be engaging, interesting and should capture the attention of visitors right away. Having a great landing page will ensure that more people take action making it possible for you to meet your company’s goals. Here is a look at why landing pages that work have video.
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Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly.
Each one of these signups is likely a result of an effective call-to-action.
And it's really important to guide your visitors through the buying journey using strategic calls-to-action (CTAs). Think about it: If you hadn't been drawn in by the copy or design of the CTA, or been guided so eloquently through your sign-up process, you would probably use a lot fewer apps and websites than you do now.
Download our full collection of 101 call-to-action examples here for even more CTA ideas.
To help you identify what's effective and what's not, we've listed out 30 examples of CTAs that totally rock. These call-to-action examples are broken out into three categories: simple and effective design, click-worthy copy, and balancing multiple CTAs on one page....
Pablo Picasso once said: “Good artists copy; great artists steal.” There are plenty of lead generation tips on the web to help you create the perfect lead generation landing page. There's even lead generation landing page templates to help you speed up the process. But, how do you know which elements are appropriate for your page and conversion goal?
Today we’re going to help you heed Picasso's advice by critiquing 30 lead generation landing pages from which you can steal great ideas, and eliminate bad ones. But, before we jump in, let's define the term...
In this article, we’re going to take a look at how you can use a landing page to generate customers.
We’ll take a look at what makes a landing page work effectively. But, we’ll also discuss what constitutes a high converting sales funnel.
By the end of this post, you’ll be able to take what you’ve learned and use it to improve the revenues of your own business.
It’s that time of the year again - the time we look back on all of the success that our clients have had with our tools.
So I scoured through the top landing pages of the year with the highest number of conversions and selected the most noteworthy.
I definitely learned a thing or two looking back on these campaigns and I think you will as well.
In this article, I’ve detailed seven of the most successful landing pages of the year, the results they got and why they have such high conversions....
When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business.
So how do you balance your remarkable content creation with your web design needs? Why, with your 'About Us' page, of course! For a remarkable about page, all you need to do is figure out your company's unique identity, and then share it with the world.
I know ... easier said than done.
Still, there's no excuse for you to neglect one of the most important pages on your website -- which also happens to be one of the most commonly overlooked pages. Let's read on to discover some companies with awesome 'About Us' pages and see how you can emulate them on your own website. By the end of this post, showing off how awesome your company is won't seem like such a challenging feat...
There are too many WWWs, too many work-in-progress websites, too many places to get lost. Building an eye-candy landing page is a must if you aim to keep your prospective users interested and start a meaningful dialogue.
Starting from here, you need to make sure you go straight to the point and use the best tools for your business purposes. For example, one is Qards, a robust WordPress visual editor crafted by Designmodo. It is intuitive and easy to use, and you can create a landing page in minutes....
A landing page should be the centerpiece of your online marketing strategy. A landing page is a special webpage used to encourage people to take an action.
Landing pages can be used for almost anything, including selling a new e-book, getting people to sign up for your online course, or just asking people to contact you.
Whether you’re writing blogs, sending newsletters, or just updating your Facebook, you should be directing your readers to your landing page.
Creating a perfect landing page takes a lot of practice and testing, but here are three basic tips to get you started.
What’s a landing page?
It’s a page on your website that funnels a visitor to take one, specific action. Typically, landing pages drive mailing list signups with specific incentives (like free bonuses).
Landing pages work through elimination. They take out everything that’s not required (like navigation links, sidebars, footers, etc.) and put the focus completely on the intended action.
I use landing pages for books I write, my newsletter sign-up, for my consulting, and any new product/service I release.
The success of your landing pages will largely be determined by the information your present to your visitors. A load of hard to read paragraphs of text about nothing in particular probably isn’t going to have the desired effect.
To make your content work harder for you and to start converting more visitors into customers follow the 10 tips in this infographic from Marketing Wise....
What are the five parts of your landing page that help it succeed?
This little guy, you may be surprised to learn, is your landing page.
No, seriously. it is.
This article will give you the five parts of your landing pagethat help it succeed. Without even one of these variables your page will collapse, your web traffic will bounce, and your conversion rate will suffer.
It takes a lot of work to get people to your site and its landing pages—SEO, paid search, banner ads, email marketing, social media, word of mouth …
However you get them, it takes time, money, and effort.
But getting them there is only half the battle. You still have to get your visitors to convert (whether it’s buying a product or engaging with your content), otherwise all your marketing efforts will go to waste. To get a visitor to convert, you need a killer landing page. Different sites for different goals require different landing pages, and you should always A/B test to find the perfect page for your site. Having said that, there are some universal do’s and don’ts to keep in mind when designing your landing page...
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More tips for better landing pages from Wishpond.