Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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10 Contact Page Techniques That Make People Get in Touch with You

10 Contact Page Techniques That Make People Get in Touch with You | Public Relations & Social Marketing Insight | Scoop.it
From www.quicksprout.com - October 30, 2016 10:58 AM

A 26% lift may not seem impressive to some, but from an annual perspective, that one change grew revenue well into six figures.

 

If you know anything about me, you know I’m obsessed with split testing. I kept testing, kept tweaking, and kept optimizing my contact page. With every test, I learned some new lessons.

 

Here’s my big takeaway: Getting people to contact you is valuable. Making it easy for them to contact you is even better. Why? Because these are warm leads.

 

Anything you do to move qualified leads into your funnel is a smart move. How do you turn your boring ol’ contact page into a massive lead magnet?

 

Let me give you the perspective-setting intro, then we’ll dive into some tricks....

Jeff Domansky's insight:

Neil Patel shows how your website's contact form can deliver many more customers if it's done right. Good read for marketing and small business. 9/10

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Jeff Domansky's curator insight, October 30, 2016 11:32 AM

Neil Patel shows how your website's contact form can deliver many more customers if it's done right. Good read for marketing and small business. 9/10
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12 About Us Pages That Are Probably Better Than Yours

12 About Us Pages That Are Probably Better Than Yours | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - July 25, 2015 1:05 AM

When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business.


So how do you balance your remarkable content creation with your web design needs? Why, with your 'About Us' page, of course! For a remarkable about page, all you need to do is figure out your company's unique identity, and then share it with the world.


I know ... easier said than done.


Still, there's no excuse for you to neglect one of the most important pages on your website -- which also happens to be one of the most commonly overlooked pages. Let's read on to discover some companies with awesome 'About Us' pages and see how you can emulate them on your own website. By the end of this post, showing off how awesome your company is won't seem like such a challenging feat...

Jeff Domansky's insight:

Get inspired by these awesome 'About Us' page examples from real companies.

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The 10 Key Elements of an Optimized Webpage | Mobilized

The 10 Key Elements of an Optimized Webpage | Mobilized | Public Relations & Social Marketing Insight | Scoop.it
From www.moblized.com - April 4, 2015 7:25 PM

Ranking higher on the pages of Google and Bing can, in turn, mean more views, social media shares, and likes. Most importantly, you'll be exposed to more people, and increase the odds of new customers discovering your product or service.

The problem is that web page optimization often feels complicated and overwhelming for the average user - one who is not a web developer or SEO expert.

Fear not; we have created a piece by piece deconstruction of each element on a web page that will help you build your brand, reach more people with your content and gain more followers....

Jeff Domansky's insight:

Worth checking out the 10 key elements of the optimized webpage. Very useful checklist.

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8 Quick Tips to Help Increase Your Landing Page Conversion Rate

8 Quick Tips to Help Increase Your Landing Page Conversion Rate | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - December 24, 2014 5:08 PM

Your business can always benefit from high converting landing pages. Higher conversion rates means more customers, and more customers means more profit potential. The purpose of your landing page is to capture leads and warm them up before sending them further down your sales funnel. Think of your landing page as a work of art.

Every detail of your page should have a deeper purpose for being there other than a need to fill up space. From the size and color of your call-to-action button to the length of your copy, every choice you make should have a strategic reasoning behind it. Once you have a foundation for your page, it’s time to test it. Again. And again. And again....

Jeff Domansky's insight:

Here's a quick look at useful landing page tactics from the team at HubSpot.

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4 Landing Page Credibility Killers You Should Eliminate Right Now

4 Landing Page Credibility Killers You Should Eliminate Right Now | Public Relations & Social Marketing Insight | Scoop.it
From neilpatel.com - March 20, 2016 11:25 AM

When you’re building a landing page for the purpose of converting leads into customers, you must take bold steps to eliminate all potential credibility killers.


Landing pages, in general, are effective tools for building your business. According to MarketingSherpa, “landing pages are effective for 94% of B2B and B2C companies.”


In this in-depth article, I want to show you 4 landing page credibility killers that you should eliminate right now....

Jeff Domansky's insight:

Four very smart social marketing tips from Neil Patel.

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malek's curator insight, March 20, 2016 6:47 PM

Four very smart social marketing tips.
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3 Ways to Optimize Your Landing Pages Using Human Behavior

3 Ways to Optimize Your Landing Pages Using Human Behavior | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - April 14, 2015 3:00 AM

According to the Fogg Behavioral Model for persuasive design, human behavior is a product of three factors: motivation, triggers, and ability. The more you keep these factors top-of-mind as you design your landing page, the more persuasive your design will be.


In this post, we'll explore these three factors of human behavior. For each factor, you'll come away with solid, data-backed takeaways that you can use when designing your own, high-converting landing pages.And if you want to learn more data-backed CRO hacks, watch our on-demand webinar with Wordstream....

Jeff Domansky's insight:

Learn the three factors of human behavior, and how they can help you design landing pages that are persuasive and convert at a higher rate.

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8 Psychological Triggers to Optimize Your Pricing Page

8 Psychological Triggers to Optimize Your Pricing Page | Public Relations & Social Marketing Insight | Scoop.it
From www.entrepreneur.com - January 18, 2015 4:39 PM

Pricing pages have a huge impact on online sales. Designing the right pricing page is key to increasing checkouts and revenue, but there’s a lot more to a pricing page than its design.

Since emotions and psychological triggers influence purchasing behavior, and since consumers depend on products and services to fulfill emotional needs in their lives, pricing pages should meet those needs.

The way things are presented to people affects their decision-making. In this post, we’ll take a look at psychological triggers that influence purchasing behavior. We’ll also go over how to incorporate the triggers into pricing pages.

1. Decoy Effect
According to the decoy effect, consumers have a hard time making up their minds. So, when they are given two options, they tend to prefer the first option because it looks better, even though both options could be exactly the same.

People have a noticeable change in preference according to the way choices are presented. Sometimes, using a third option helps to guide them toward a specific choice. Considering the decoy effect, make sure you offer pricing plans that lead customers to purchase the plan you want them to purchase.

Let’s take a look at The Economist’s famous pricing page to better understand how to incorporate the decoy effect into your pricing page design. The first plan costs $59 for the online version only, the second plan costs $125 for the print version only, and the third plan costs $125 for both print and online versions...

Jeff Domansky's insight:

Pricing pages are critical to conversion. Here's how to make the most of your social marketing and get more sales.

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