Public Relations & Social Marketing Insight

In this article, we’re going to take a look at how you can use a landing page to generate customers.

We’ll take a look at what makes a landing page work effectively.  But, we’ll also discuss what constitutes a high converting sales funnel.

By the end of this post, you’ll be able to take what you’ve learned and use it to improve the revenues of your own business.

A landing page is just the page someone “lands on” when an ad or email directs them to take a specific action such as sign up for a free webinar, subscribe to a newsletter, download free videos or buy a new product. The landing page is used instead a site’s homepage.

Effective landing pages make it very clear what a visitor is going to get from a page and how to get it. That’s it plain and simple. They don’t have links to other pages or any other distractions.There are many great articles on how to create better landing pages including this one from Unbounce but today I want to focus on some reason I think every business needs to create and use landing pages as a core online tool...