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My video landing page is the highest converting page I’ve ever had, bar none. Ever since I started using that video on the homepage, my conversions took a noticeable upturn, and haven’t slowed a bit!In this article, I’m going to show you some of the principles that I’ve learned as I’ve split test my videos, tweaked my home page, and watched the conversions pour in. And, just to up the ante, consider how much time and money you’re wasting with a low-converting landing page.... 
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I've scoured the web for the strategies that have performed best in numerous tests and case studies.
Jeff Domansky's insight:
More tips for better landing pages from Wishpond.
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You asked and we answered! Learn the top 15 most FAQ to Instapage customer service, answered by Head of Customer Support, Marius Laza.
Jeff Domansky's insight:
Learning about landing pages? Here's some great tips from Instapage.
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On your landing page, those muscles, organs, and electrical signals are replaced by buttons, visuals, copy, and code. They work together to perform one incredibly difficult function: convince the most powerful supercomputer known to man, a.k.a. the human brain, to take action.
Jeff Domansky's insight:
Very good analysis of an effective landing page from Instapage.
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When you’re building a landing page for the purpose of converting leads into customers, you must take bold steps to eliminate all potential credibility killers. Landing pages, in general, are effective tools for building your business. According to MarketingSherpa, “landing pages are effective for 94% of B2B and B2C companies.” In this in-depth article, I want to show you 4 landing page credibility killers that you should eliminate right now....
Jeff Domansky's insight:
Four very smart social marketing tips from Neil Patel.
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Your landing page must be the central point of your online marketing campaign. Designed wisely, it can generate more leads and increase the ROI rate of your bottom line. Today, we’d like to share 10 of the best landing pages that convert 100%. Read on the post to check their designs and find out what features make them a win-win solution for your marketing strategy.
Jeff Domansky's insight:
Lots of useful landing page lessons here.
Dade Ronan's curator insight,
November 25, 2015 9:23 AM
Great resource of what a perfect converting landing page looks like. 
Michelle Gilstrap's curator insight,
November 25, 2015 1:37 PM
Very good examples of several industries landing pages that work.
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Pricing pages have a huge impact on online sales. Designing the right pricing page is key to increasing checkouts and revenue, but there’s a lot more to a pricing page than its design.
Jeff Domansky's insight:
Pricing pages are critical to conversion. Here's how to make the most of your social marketing and get more sales.
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There are numerous landing page variations that impact conversion rate. It’s amazing how something as simple as a color change or a different font can result in an avalanche of new conversions. There are at least three basic features that killer landing pages all have in common. These features have less to do with button size or color, and more to do with the underlying reasons about why people, think, click, act and decide. Conversion optimization is really about how people think. It’s psychology. And that’s what each of these features is built upon: buyer psychology. Here are the three features of a landing page that compel people to click.
Jeff Domansky's insight:
What's the secret to an effective landing page? It's not the color of the button, says Neil Patel.
Juliette Vasilyev's curator insight,
October 28, 2014 1:25 AM
Psychology is to a marketer as water is to a fish. An understanding of the human mind is crucial in order to be able to run effective campaigns that change the way consumers feel, think and act. Landing page design and functionality is no exception; in order for the user to convert the page needs to fit into the complex web of their psyche.
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Decisions, decisions, decisions! Every day we are faced with a constant series of decisions. Whether it is deciding to eat that piece of cake, or make a career change, the decisions we make shape our lives and who we are. We like to think that all of our decisions are rational and that we are in control, however our unconscious mind, drives how we respond to advertising, brands, products, and in the end determines all of our buying decision. As a result, our landing page design plays an integral role in how our brains make a decision to buy a product or not. The reasons unconscious triggers determine our decisions can be found in the structure of our brain. We can break our mind into three separate parts....
Jeff Domansky's insight:
Designing with psychology? When it comes to landing pages, they can work together.
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It takes a lot of work to get people to your site and its landing pages—SEO, paid search, banner ads, email marketing, social media, word of mouth … However you get them, it takes time, money, and effort. But getting them there is only half the battle. You still have to get your visitors to convert (whether it’s buying a product or engaging with your content), otherwise all your marketing efforts will go to waste. To get a visitor to convert, you need a killer landing page. Different sites for different goals require different landing pages, and you should always A/B test to find the perfect page for your site. Having said that, there are some universal do’s and don’ts to keep in mind when designing your landing page...
Jeff Domansky's insight:
Practical tips for better landing pages and results.
Vaango Food's curator insight,
October 24, 2013 5:08 AM
above mentioned steps are very good and usable as well as informatable too. 
wanderingsalsero's curator insight,
October 24, 2013 10:09 PM
This makes perfect sense. The trick for most business is, IMHO, to relate these principles to their specific business. There's just something special about specific examples that make "principles" like this, which are in themselves perfectly plausible and correct, more actionalble to the average small business.
In my case, a few weeks ago I wrote an article in an MLM magazine about prospecting with landing pages. I'm going to 'spin' this article and go back and give the readers there some specific examples.
Good job....chief marketer! |
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Are you looking for the best and proven solution to build a professional web presence for your business or personal project? Ask any marketing specialist and he will tell you that a well-built landing page is exactly what you need to make people talk about you. But how to build a landing page that will convert accidental visitors into loyal customers? How to generate new leads for your business? How to design a powerful landing page? Let’s cover all of these aspects in one blog post. A landing page is a place where the online story of your business begins. A landing page is the first spot that the users come across when looking for some general information about your business. This is the simplest and the most effective way of engaging the audience and inviting them for a productive dialogue. Depending on the way a landing page is designed, we can judge the potential success that a business standing behind it will attain. The more user-friendly a landing page is designed, the higher chances of triggering the users’ curiosity you have. It’s not a rocket science to build a professional landing page. Let’s consider the most effective tips on how to get started right and appeal to a wider audience....
Jeff Domansky's insight:
Very practical tips for landing pages that get results.
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Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly.
Jeff Domansky's insight:
Lots to learn from these 30 call to action examples.
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Pablo Picasso once said: “Good artists copy; great artists steal.”
Jeff Domansky's insight:
Lots of lessons to learn from these 30 lead-generating landing pages.
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In this article, we’re going to take a look at how you can use a landing page to generate customers.
Jeff Domansky's insight:
Ready to build a customer database? Neil Patel offers landing page tips to help you convert visitors.
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Each week a new member of DigitalMarketer Engage (our 8,000+ Lab member mastermind group) asks a very important question surrounding their landing pages:
Jeff Domansky's insight:
Very useful landing page tips from Justin Rondeau.
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Friction confuses your visitors; it creates anxiety and frustration in their minds, so much so that they abandon your landing page. Working so closely with landing pages, I have seen my fair share of landing page elements that cause friction, and while we have covered how to eradicate friction from desktop landing pages. We were yet to cover how to fight friction on mobile landing pages. This is our agenda for today. We’re going to identify points of friction on your mobile landing pages and will tell you ways to get rid of them....
Jeff Domansky's insight:
Worried about visitors not converting on your mobile landing page? Eliminate all friction points and see the conversion magic happen.
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Good landing pages are designed to focus attention towards visitors engaging in one action. A landing page could be designed to convert traffic into sales, gather new enquiries, gain social media followers or email sign-ups....
Jeff Domansky's insight:
Basic tips for landing pages and landing page optimization.
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Jeff Domansky's insight:
Here's an excellent blueprint for landing pages with tips, tactics and best practices all rolled up into one cool infographic.
ManufacturingStories's curator insight,
November 3, 2014 9:39 AM
For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl 
Terence's curator insight,
January 9, 2015 7:45 AM
Landing pages, done WELL and for the right traffic, can BE your website.
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What are the five parts of your landing page that help it succeed? This little guy, you may be surprised to learn, is your landing page. No, seriously. it is. This article will give you the five parts of your landing pagethat help it succeed. Without even one of these variables your page will collapse, your web traffic will bounce, and your conversion rate will suffer.
Jeff Domansky's insight:
If your landing pages don't convert, these tips will help.
Everett Bowes's curator insight,
March 19, 2014 8:23 AM
cool, cute, memorable way to communicate these points.
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A landing page is just the page someone “lands on” when an ad or email directs them to take a specific action such as sign up for a free webinar, subscribe to a newsletter, download free videos or buy a new product. The landing page is used instead a site’s homepage. Effective landing pages make it very clear what a visitor is going to get from a page and how to get it. That’s it plain and simple. They don’t have links to other pages or any other distractions.There are many great articles on how to create better landing pages including this one from Unbounce but today I want to focus on some reason I think every business needs to create and use landing pages as a core online tool...
Jeff Domansky's insight:
Learn how effective landing pages can generate results.
Krumbz Styles's curator insight,
September 2, 2013 10:27 PM
LeadPages are truly an advantage to companies who do not have a team of web designer and programmer. |
Neil Patel shows how to use video to create a high conversion landing page.