Public Relations & Social Marketing Insight

If you’ve looked at enough SaaS websites, you’ve probably noticed a bit of a theme: home pages designed to act as landing pages.

They have minimal top navigation. Or in some cases, they have none at all. Their intent is to get their visitors to take a very specific action – usually sign up for a free trial of a service.

For conversion purposes, they can be a dream come true. Having a page that funnels people directly from offer to customer means less steps in the website journey process for them to get lost.

At least, that’s what they’re designed to do – making them a desirable option for any business that wants it’s visitors to take one action on the page....