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LinkedIn may not be the most exciting or fun social network out there, but it’s an amazing tool for businesses – if you master it and make full use of its features you can really help your business in the long run. I personally use LinkedIn quite often for business reasons (what else, after all?) and I found it has lots of amazing benefits. LinkedIn is great for: - Networking - Lead generation - Promotional purposes (paid and un-paid) The trick with LinkedIn is to know all the little secrets so you can make full use of the popular social network. It has lots of interesting features that not everybody knows about and they launch new ones at a very rapid rate, probably due to their perpetually increasing number of users, so it can be very hard to keep up and know which features to use to get the most out of LinkedIn. This has been bugging me lately so I decided to make a to-the-point list with LinkedIn’s most relevant features for businesses....
... Today, most people have a LinkedIn presence, but very few people actually take the time to build an active presence. The reality is that when used correctly, especially in the B-to-B space, LinkedIn can generate tremendous results. Staying active on LinkedIn is easier than you think – for only 15 minutes a few times a week you can participate on LinkedIn and get results....
To advance your business, you need to stay current on trends and continue to innovate. A powerful and effective way to amplify your marketing mix and generate new LinkedIn_inbound_marketing business is social network marketing. Establishing a ... ...social media presence for your business is important. Effective social network marketing involves creating and sharing information-rich content. Social networks can be effective channels to make connections, share content, create a following and market your business. LinkedIn is the world’s largest professional network with over 175 million users, who spend an average of 7 minutes a day on the site. LinkedIn has a visitor-to-lead conversion rate of 2.74%, which is outstanding and almost three times higher than the conversion rates of Facebook and Twitter. Get LinkedIn, and amplify your marketing mix with social network marketing.... [Really good LinkedIn tips. ~ Jeff]
A step-by-step guide for social media managers. On the heels of a home page redesign, LinkedIn has unveiled a new look for company Page. A number of aesthetic changes (and some improved functionality) unites for one purpose: “Simplifying the LinkedIn experience across our core products,” says LinkedIn’s Mike Grishaver. LinkedIn is urging the administrators of company pages to upgrade to the new design before Nov. 30—at that time LinkedIn will automatically convert pages, which could lead to lost content for companies—however, the social network has not yet indicated when page admins can begin the conversion from old to new. Regardless, we’ll show you, step by step, how to convert your page.... [Very practical, valuable information for social media managers- JD]
Are you being disrespectful to people when inviting them to join your LinkedIn network? Well, you might be if you are using that horrible standard invitation – you know, the one that s... simply auto fills. You are trying to encourage important professionals to become part of your valuable first-degree network, so show them some respect! How do you make a five-star connection request?... [Good tips for better LinkedIn networking - JD]
There are so many tangible examples of how online networking, especially LinkedIn can, has and does open doors and connections, not only for me but many others I know who are using it with very good results. Very good results come from not only understanding how it works technically, but why it works. LinkedIn is a professional platform — not a social platform. That’s important to know so you use it right and get the best results. People connecting with each other, making referrals, introductions and recommendations are nothing new really in business. The difference today is how BIG the networking world has become with the web and social media. This is why LinkedIn used strategically can help you make those smart, qualified connections....
LinkedIn is known as the social network for professionals and a great place to find jobs or clients, or to discover new talent.
But did you know that LinkedIn is also a great addition to your PR toolbox?
Here are some ways LinkedIn can boost your PR efforts:
- research journalists before you pitch to them, to discover insights and other background information that will help you make a better pitch
- get introduced to journalists, editors and bloggers
- be discoverable by a different audience than you’re already reaching
- improve your company website’s SEO
- gather intelligence on your market, audience, and competitors.
How exactly can you accomplish all this? The key is to know the different parts of LinkedIn and how to leverage them for PR...
[Useful social marketing and media relations tips from Elena Verlee - JD]
LinkedIn claims there are almost 2.5 million companies that have company pages on their site, yet when I ask the question (which I did to eight different audiences this past week), “Does your company have a LinkedIn company page,” I get a positive response from about 25 percent of the audience. I just don’t get it, so I am going to stop trying to figure out how the math works (or doesn’t work) and share ten reasons why I feel you should take advantage of this great LinkedIn feature....
The biggest social network for professionals in the world, Linkedin, has finally arrived to the party and launched their own iPad app. Up until now, users had been stuck with a small iPhone version which was only introduced late last year.
The app is a massive improvement on the tablet experience and is packed full of the usual features you would expect from the world’s biggest business social netwok. I felt that the iPhone app was actually a huge improvement on using the badly designed clunky website and the app takes things even further as the perfect way of browsing the site while on the go....
LinkedIn is quickly becoming the social networking site for professionals. Here are power tips on using the LinkedIn recommendations feature for referrals.
Most savvy PR people look at the virtues of LinkedIn as a media for communicating with B2B audiences. So why do we use LinkedIn groups so badly for communicating with other PR and comms people? While Twitter has emerged as a useful information and opinion-sharing tool, with many of us making new connections and gaining new insight through content shared – with rivals, prospective clients/agencies, journalists, colleagues and industry contacts – LinkedIn by comparison seems to be a dumping ground for drudgery. Just take stock of some of the content that has been circulated on the LinkedIn groups (PR, comms, brand reputation, social media) I’m a member of this week already... [Good reminder from Steve Earl - JD]
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Are you wondering how you can use LinkedIn to generate quality leads? To learn how to use LinkedIn to attract leads and build networking relationships, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast. Stephanie Sammons blogs at Build Online Influence and is the CEO of Wired Advisor—a firm that helps those in the financial industry. She also writes exclusively about LinkedIn for Social Media Examiner.Stephanie shares her LinkedIn knowledge, tips and experiences when it comes to social networking...
...now the new Endorsements feature makes it easier for you to give recognition to your professional connections for their skills and expertise. Leveraged properly, Endorsements also has marketing applications for your small business by promoting your products and services.
LinkedIn users should already be familiar with the feature that allows them to write a formal recommendation for a friend or co-worker (and vice versa). The Endorsement tool is similar except you need only click on the “Endorse” button on a connection’s page to recognize them for a particular skill (think of it like the “like” button on Facebook). You still have the option of writing a longer, more descriptive recommendation, but Endorsements is the way to go for more casual recommendations....
[Really good advice from Tamar Weinberg for maximizing your ROI from linkedIn ~ Jeff]
LinkedIn Company Pages: learn how the new Linkedin layout makes it easier for people to find, follow and engage with your Company Page. Do you have a LinkedIn Company page? Have you employed the newly designed look and features? If you haven’t created a LinkedIn Company Page, now is the time to do so. The new layout makes it easier for people to find, follow and engage with your Company Page. Here are the new design updates and features that you can take advantage of on your Company Page.... [Practical, actionable tips ~ Jeff]
With the introduction of endorsements happening recently, LinkedIn has made a vast number of changes to its product over the past year. Sites are constantly evolving and the mantra of innovate or die is more apparent for social media sites that want to stay relevant. In case users get bored, changes are made to either improve the experience, or just to freshen things up. Its most recent change is the introduction of the ‘Endorsement’ button, which hopes to change the way we use the site.
Despite not being entirely reliant on page visits, instead it focuses on data and that generates more than enough for the company, LinkedIn has made a vast number of changes to its site, some were practical while others are cosmetic. Either way, the company has been very busy in fine-tuning the site to meet user demand and prepare itself for the challenges ahead. With that in mind, here is a roundup of the many changes it has introduced this year....
[Interesting overview - JD]
Last week I was reading one of my industry news sources and an article caught my attention. I wanted to let my friends know about the piece so, as usual, I went to tweet about it. And that’s when I noticed this: There were more people posting the article to LinkedIn than there were people tweeting about it. And that’s when the sledgehammer hit me. Twitter has a huge new competitor with the potential to swamp them, particularly in one critical area. And, it is all of their own making. Back in July Twitter announced that it was no longer going to allow users to post tweets automatically to LinkedIn. Twitter gave us the usual gumpf about wanting to “provide the core Twitter user experience through a consistent set of products and tools”. What Twitter really meant to say was, “We don’t want anyone reading tweets where we can’t put ads”.... [Valuable insight for social media managers - JD]
If it's been awhile since you explored the site, check out this list of five things you might not know you can do on LinkedIn. LinkedIn isn’t just a digital destination for your resume; it’s a vibrant online hub offering all kinds of useful information, tools and functionality. [A couple of great suggestions to juice up your use of LinkedIn - JD]
Viveka von Rosen, the LinkedIn expert, shares the 12 Most Important Metrics You Should Monitor on LinkedIn. Measuring your progress on LinkedIn will help you stay on track and reach your goals. LinkedIn can be an elephant — and we all know the only way to eat an elephant is one bite at a time. Are you measuring those bites?
There are two types of metrics you can measure on LinkedIn: Qualitative Measurements and Quantitative Measurements. Quantitative Measurements are usually associated with numbers and Qualitative with the quality of your engagement. Both are crucial to your success on LinkedIn.
So what are the 12 most important metrics for you to measure on LinkedIn?...
Facebook's latest $1 billion acquisition smacks of a desperation that LinkedIn consistently manages to avoid. ...That's a hopeless quest, though. Facebook may be many things, but it's not cool any longer. It lost that imprimatur back when it allowed corporate pages (yes, even yours) and advertising....
Is LinkedIn Boring? Maybe, but Anthony Juliano describes 5 reasons why LinkedIn's hyper-focus on business and professional endeavors is a good thing. ...So, are they right? Is LinkedIn boring? The honest truth is that it can be–certainly as compared to the likes of Facebook, Pinterest, and Twitter. But is LinkedIn’s lack of “sex appeal” a bad thing? In reality, the fact that LinkedIn is boring may actually be one of its greatest assets. Here are a few reasons why....
How to generate discussion when things get stale in your LinkedIn group. ...which makes it a very powerful tool for B2B communications. Further evidence of this is the report presented by HubSpot recently, which says that LinkedIn is almost 300 percent more effective when it comes to generating leads, compared with Facebook and Twitter....
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