Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
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How to Build Authority on LinkedIn in 15 Minutes a Day

How to Build Authority on LinkedIn in 15 Minutes a Day | Public Relations & Social Marketing Insight | Scoop.it

Learn how to build your personal and business brands on LinkedIn in just 15 minutes a day.


So you followed the step-by-step wizard to completing your LinkedIn profile. Then, maybe you even went a step further and added some apps like your SlideShare account, claimed your vanity URL, and linked your profile to your website and blog. Congratulations, you graduated LinkedIn 101!


But you want to be so much more than that. You want to be an expert in your field. You have ideas that you want to be seen and heard. Good news! With LinkedIn, you can become whoever you want to be if you put in a little bit of time. For the low investment of just 15 minutes a day, you can establish and maintain a solid personal brand. Just follow these simple steps every day, then start to watch your connections grow and the requests for your expertise flood in!...

Jeff Domansky's insight:

Another great basics post if you're looking to learn some LinkedIn ins and outs.

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7 Steps to Building a Business Using LinkedIn | Social Media Examiner

7 Steps to Building a Business Using LinkedIn | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it
LinkedIn case study: How James Filbird uses LinkedIn as his main social media resource to build a successful international business from China.

 

He built out his profile to 100%, joined the maximum allowable 50 groups and spent up to two hours daily on the site engaging in group discussions and looking for people to connect with.

 

Since then, he has used his strategy on the site to grow JMF International to between $3.5 million and $5 million in annual revenue. “There are a lot of really good people on LinkedIn,” Filbird said. “They’re professional, courteous, friendly, fun, a wealth of information and they’re super-smart. That’s why I’ve been able to get most of my business from LinkedIn.”

 

Here are Filbird’s seven steps to cultivating successful business relationships using LinkedIn, whether you live in China, Chicago or Chesterfield....

 

[Smart marketing case study - JD]

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