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Have you wondered if there is some third-party LinkedIn tools that will help you and save you time?
Want to learn more about the most effective tools to use in conjunction with LinkedIn?
LinkedIn has many features and functionalities that are constantly changing and adapting to the evolving needs of its user base.
However, there are a number of tools that were made specifically to enhance LinkedIn’s built-in functions. Whether your goal is to attract new prospects, create new connections in your industry, or increase the effectiveness and ROI of your social selling strategies, you’ll find that using specialized tools will enhance your results and your overall experience in using the LinkedIn platform.
Below is a list of 10 of the most useful tools to enhance your LinkedIn marketing and lead generation efforts. Check out what these tools can do, and why you should be using them right now.
I think many marketers are still reluctant to go all in on LinkedIn simply because they don’t understand how to utilize it properly. It’s also possible they don’t fully understand all the opportunities it presents.
Maybe it’s because of its robust set of features, the inherent learning curve, or the lack of understanding of the nuts and bolts of the platform. Whatever the reason, there’s a definite trend of marketers failing to extract LinkedIn’s full potential.
In fact, a study from the Content Marketing Institute found that an overwhelming number of LinkedIn users consider it to be ineffective as a marketing tool:
B2C marketers in North America in particular saw only limited results.
But what if I told you that there’s a way to kill it on LinkedIn and generate valuable, ongoing leads for your business? What if you could have an amazing ROI by following a fairly simple formula?
It’s definitely possible. The key is to infiltrate LinkedIn Groups....
Do you want more people to join your LinkedIn group?
Are you looking for tips to get more exposure for your group?
LinkedIn groups are a great way to generate leads and increase influence within an engaged community.
In this article, you’ll discover five ways to quickly build a larger membership for your LinkedIn grouP....
We know that LinkedIn began as a place to literally park your resume and peruse job opportunities. But in recent years it has evolved into a leading business to business marketplace and professional network.
Being present on LinkedIn is only the first step in exploring a number of tools and opportunities that the network provides for both individuals and brands.
Here are some tips on how to use LinkedIn to build powerful influence....
It’s a fantastic opportunity for content marketers, and any other publisher looking to put their content in front of a highly engaged audience. Every day, millions of people, from CEOs to new graduates, browse LinkedIn for the latest news in their field or industry. LinkedIn posts are an ideal way to draw attention to an event or service, direct people to a landing page, or simply to build online profile.With all this in mind, we dug into our social data to find out more about the nature of sharing on the site. Here’s what we found from analysing six months worth of LinkedIn storiesavailable to us from Spike....
To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Over 100K viewers have found it beneficial thus far -- and hopefully you will too.
But I've got to warn you: Social media is constantly changing, and while the data and best practices unveiled here are a strong start to success, nothing beats testing each strategy for your own audience.
That said, click through the following SlideShare to view the entire presentation or scroll below to read the 30 tips in non-visual form. ...
What’s the difference between your resume and your LinkedIn profile? For some people, the two are practically identical. Each lists work history, career accomplishments, notable projects, and perhaps a fun fact or two. Maybe your LinkedIn page has a picture on it, but otherwise, they’re the same.
But there’s a slight problem with this approach. Your LinkedIn profile isn’t an online resume.
My first pillar of social selling is moving “from resume to digital reputation,” and it requires looking at your social profiles from the eyes of the customer you’re trying to earn trust from. If you’re bragging about your quota crushing abilities or merely listing your work experience, that’s not interesting or appealing to potential clients....
Want to get as hands on with digital media as you can? Here are 20 examples of winning LinkedIn groups you can join to find out more!
...To grow your circle, we emphasize participating in the thousands of communities available to you as a member of LinkedIn. If you want to check out our guide on connecting with influencers on LinkedIn, click over to it here.
Some of the best groups don’t have the most members or links to share; rather they offer top engagement, frequent discussion, and a dedicated community willing to hear out your concerns. That’s why we’ve gone through the trouble to point out some of the most superb groups you can join as a digital marketer. Here are our top 20!
While the social media platform started as the darling of recruiters, it’s evolved into something much more, blending the attributes of social media with storytelling (content creation) and what amounts to a news service.
I think of LinkedIn as “Facebook for white-collar professionals.”
To understand LinkedIn’s direction, look no further than hires made from media properties like Fortune Magazine and the Associated Press.
They definitely intend to scale both original and curated storytelling.
That’s why it’s worth taking a few minutes to optimize your LinkedIn profile. I recognize that if you plug [optimize LinkedIn profile] or [optimize LinkedIn page] into Google, you’ll find literally hundreds of articles that will walk you through the process with the precision of a marine making his bed.
But here are three LinkedIn hacks that can add some verve to your profile....
A collection of the absolute best free LinkedIn training materials across the internet including tutorials, infographics, how-to articles and webinars.The past few years have been a period of non-stop growth for social media and we have put a lot of effort into providing free LinkedIn training as much as possible with our blog posts.
It’s tough to get the full picture in bite-sized pieces so we’ve collected resources from across our site and a few other places to bring some of the most relevant content for businesses wanting to leverage the power of LinkedIn....
Professional networking service LinkedIn blasted through the 100-million-user mark in March, making it even more powerful for finding a job, keeping up with colleagues and promoting your resume.
LinkedIn is growing so quickly, it's adding a new member each second. As the size of its network grows, LinkedIn is steadily getting more useful. But how are people really using the fast-growing service? Researchers at Lab 42 asked 500 LinkedIn users that question and many more, and came up with a variety of answers in this infographic.
Among the fun facts they uncovered: We found it interesting the way top level executives use the service in vastly different ways from entry-level workers. Let us know in the comments how you like to use LinkedIn, or if you don't use the service, why not?...
LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts. I leverage LinkedIn Groups to connect with like minded individuals who can collaborate over new ideas. I have joined 46 different groups, started my own group and actively contribute to most groups. I post to my blog twice a week and if any of my content is applicable to a particular group, I will post a link to the blog post along with a thought-provoking discussion question. I usually get a few likes or comments per discussion post. However, I posted my article “What Everybody Ought To Know About…The Myth Of Experience“ into the “Future Trends” LinkedIn Group on Sunday April 28th and (to date) it’s generated 32 likes and 101+ comments. The next closest article in the group has only 39 comments. I do not share these stats to impress you but rather impress upon you how valuable LinkedIn Groups can be for your brand or business....
Given LinkedIn's more than 200 million members, a company page on the popular professional networking site can provide a valuable venue for recruiting talent and promoting your products and services. But while setting up a LinkedIn company page is relatively common, some business owners have questions and wind up making potentially costly mistakes. To generate the kind of results you're looking for, it's important to consider many details when setting up a company page on LinkedIn.
Cambridge, Mass.-based business-to-business marketing software firm HubSpot, for instance, found LinkedIn to be nearly 300 percent more effective for visitor-to-lead generation than Facebook and Twitter, says Kipp Bodnar, HubSpot marketing director and co-author of The B2B Social Media Book (Wiley, 2012)....
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For some reason many are intimidated with added LinkedIn Marketing strategies to their social media marketing mix. I have been putting more focus on this platform and finding a different level of clientele is hanging out there...some big hitters, with big marketing budgets. Here are 8 LinkedIn Marketing tips that can be implemented fast and with very little if not not cost...just time.
Want to become a prospecting superstar? LinkedIn Sales Navigator is a fantastic resource. It simplifies the process of finding, contacting, and staying up-to-date with prospects, referrals, and customers. Rather than spending hours manually tracking prospect activity on the platform, you can get instant insights. That means more time for high-value activities like calling people or giving demos.
Whether you’re new to Sales Navigator or a veteran of the tool, these 12 tips will help you take your social selling game to the next level....
The one-stop shop for everything a sophisticated marketer needs to know about getting the most value from LinkedIn for themselves and their company. It's not an instruction manual, but more of a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team.
The Definitive Guide for Marketing on LinkedIn.
Get ready to take your marketing to the next level and discover the vast opportunities that await – increase awareness, influence perception, generate and nurture leads, and ultimately drive revenue with products that impact every stage of your funnel. Download our guide and discover....
A few weeks ago a startup asked me to figure out the cheapest and most sustainable way for them to get 25 qualified leads to try their product. Like most startups they did not have a big budget for marketing experiments and needed to bootstrap to get some initial customers in the door.
24 hours later I generated 60 qualified leads for them using nothing but a simple landing page and a LinkedIn group. This process was so successful that they decided to repeat the experiment again.
I’ve done this many times and it works like a charm every time. Here is a step by step of how I did it....
Social selling is part activity, part reputation. If you're writing insightful comments on your prospects' blogs, responding to their tweets, and liking their shared content, you've got the activity bit down pat. But if your LinkedIn profile doesn't include your three jobs and features a cropped picture of you from prom, you can't really call yourself a social seller.
If you'd like to start a social selling initiative in earnest, then begin by revamping your LinkedIn profile. Just as you're researching potential buyers on LinkedIn to learn more about them, they're looking at your profile to judge whether they want to do business with you. Don't ruin great messaging and positive interactions with an outdated, sparse, or inappropriate profile.
So, what exactly should your LinkedIn profile look like? We've put together an infographic that breaks down the ideal social selling LinkedIn profile, section by section. Stride into 2015 with social selling style.
Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience.
With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test.
The execution was simple: Monday through Friday, I would post 1-2 previously published articles of mine on the site and gauge the response. I was primarily concerned with audience quality, overall reach, and deducing which topics worked on LinkedIn.
The results have been excellent: I amassed over 255,262 total views in a month....
LinkedIn plans to break into the $50 billion business-to-business marketing space and turn its products into a $1 billion business by 2017, according to internal documents sent to Business Insider.
In July, LinkedIn revealed plans to acquire a business-marketing company called Bizo for about $175 million, moving it a step closer toward its goal of becoming "the most effective online platform form marketers to engage with professionals."...
A recent report commissioned by LinkedIn caught my attention, mostly because it focused on the small to medium-sized business market and how they’re using the platform.
I know what you’re thinking! It’s such a shocker that LinkedIn’s research reveals they come out on the top of the pile. But based on my experience working with clients, especially those in the B2B space, to help leverage the power of LinkedIn for business growth, this report is validating a lot of what we find to be true, so we thought it made sense to cover it here....
Social Media - Is your LinkedIn business page up there with the best? It should be... After all, it's a sought-after online destination for business networking, hiring, and even financing.
According to current data (2Q13), LinkedIn had 238 million members. The professional social network's popularity grows unabated, remaining a sought-after online destination for business networking, hiring, and even financingIt makes sense, then, to take a second look at whether your LinkedIn business page is up there with the best. And if you don't have a presence on LinkedIn, here's an opportunity to announce your presence in style....
LinkedIn is great for making new connections, staying in the know about industry news and trends, sharing content, building and maintaining a following, and amplifying brand reach and visibility....
LinkedIn has an outstanding visitor-to-lead conversion rate of 2.74%, which is approximately three times higher than the conversion rates of Facebook and Twitter. The most common and detrimental mistake brands make on LinkedIn is creating overly “salesy” marketing. LinkedIn is a social network, so be social; set your sights on being an informational resource and providing links to highly shareable content jam-packed with deep industry insight and valuable solutions.
You must foster real connections and genuine engagement to attain success. Do not over-automate your LinkedIn activity or blast promotional spam; such tactics will not fly on LinkedIn. Strategic mastery of LinkedIn will allow you to amplify engagement, effectively promote your company, increase lead generation, gain influence and attract new business. Compared to other social networks, LinkedIn users are more focused on business and career, which increases the impact of relevant industry content...
LinkedIn is labeled as a social networking site, but it is far more than just a social platform. If you are a small business owner looking to spread the word about your company and its offerings, learning more about LinkedIn and its numerous benefits are certainly worth your while. It will not take long for you to see that LinkedIn is far more than a social networking site for marketing....
I spend a lot of time teaching job seekers how to make new connections on LinkedIn. Constantly meeting new people and growing your professional network is crucial to uncovering job leads and building a successful and lasting career. But today we’re going to talk about another important piece of networking that is often neglected: maintaining your connections once you have them. As the old song says, “Make new friends, but keep the old….” You can’t build up a new network every time you look for a job or have a career need; think of your longer-term connections as a deep bench of teammates that – as long as you stay connected – will be your supporters for years to come....
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Melonie Dodaro shares 10 helpful tools for better LinkedIn results