Public Relations & Social Marketing Insight

The first thing you need to know is that you should be posting daily, ideally two to three times a day and when you’re posting, you need to spread it out.

Second, spread out your posts and when you’re spreading them out, try to spread them out by at least two hours in between each post. By doing that you’re gonna get more engagement per post.

Third, test out different post types....

LinkedIn serves as a powerful tool for professionals, connecting users with colleagues, past employers, and hiring managers. But, this online channel is more than just a place for professionals to network and boast about their skills. With more than 467 million professionals on one platform, it’s a gold mine for market research, advertising, and content marketing.

LinkedIn reports 50 percent of its members are more likely to buy from a company they engage with on the platform. And a 2015 social media marketing industry report found LinkedIn has surpassed Facebook as the single most important social platform for B2B marketers.

So, how do you tap into this invaluable platform as a Modern Marketer? Start with the freebies....

Creating lucrative relationships with these people is usually extremely challenging. However, LinkedIn now makes it insanely easy with its content marketing tools.

You can create content assets, push them out to these influential people, and generate new leads at scale. And I’ll show you how to do that in this article....