 Your new post is loading...
Your new post is loading...
Did you know that LinkedIn now has over 500 million users? That’s close to a fourth of Facebook’s user base, but with double the power. Being the world’s largest professional network, LinkedIn can connect you to people who fall within a wide range of job titles, which could be anything from student intern to C-suite executive.
Used right, LinkedIn could connect you to partners, prospects or clients and serve as a great alternative to traditional offline networking. But to expand your capacity and build many great relationships, you need the assistance of LinkedIn marketing tools that can streamline and amplify your efforts.
The following is a list of seven LinkedIn marketing tools that can help you publish effective content, and initiate and manage important relationships.
The other day I got an email.It was from LinkedIn, informing me that I would soon be able to “share and record videos” directly on the platform. (Apparently this feature is being rolled out to their most influential contributors first — I’ll take it as a compliment, then.) It’s news those of us in the B2B space have been waiting patiently for, like a labrador with sad eyes, for years. Previously on LinkedIn you could only share videos from other sites. You couldn’t upload video natively onto the platform, as has become so ubiquitous on Facebook, Twitter, Instagram and others. If you shared a link from YouTube it would embed itself and start playing in-stream (with the sound off), but the experience was still a long way behind most other social platforms....
In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful -- especially when you're aware of all the platform's hidden features that don't get nearly as much attention as they deserve. So to help you learn how to use LinkedIn effectively, this post is chock full of LinkedIn tips you may be overlooking ... but definitely shouldn't....
Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn. The professional network teamed up with Column Five on an infographic containing information from new e-book The Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, including....
Part of our mission statement at LinkedIn Marketing Solutions is to develop tools marketers can use with any size budget. You can reach the audience that matters most to your organization whether you’re running Sponsored Content, Sponsored InMail, and Display Ads in tandem, or just testing the water with a few Text Ads. There’s no budget too small. Even no budget at all. Our team has seen success in our own LinkedIn marketing with a healthy combination of paid and organic. The free opportunities you will learn about below are easy wins for any organization. Here is an overview of seven free ways to market your business on LinkedIn, each with not-so-typical tips to make the most of them. Use these activities to expand your organization’s reach and influence, with instant ROI....
Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn.
The professional network teamed up with Column Five on an infographic containing information from new e-book The Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, including:
- LinkedIn A/B tested a sponsored content post–one that included a statistic, and one that did not. The post with the statistic saw a 37 percent higher click-through rate and received 162 percent more impressions.
- Using a dynamic macro to pull a member’s name in the greeting, LinkedIn sent personal InMail messages to raise awareness about a blog and received 1,240 blog subscriptions (6 percent of total conversions).
- When LinkedIn addressed its audience directly vs. indirectly, it saw a 185 percent higher engagement rate.
While LinkedIn has a unique focus compared to other social platforms, you can still incorporate it into your social media marketing strategy. You should realize, however, that you won’t necessarily be able to approach LinkedIn with the same strategy you use for your Facebook, Twitter, Instagram, or Pinterest marketing.
In addition to serving as an online job networking space, LinkedIn serves as a business-focused social network. In particular, LinkedIn groups function as networking opportunities between professionals across a huge spectrum of industries. This means that your content should be focused on things pertaining to your specific industry, and should help build your business’s presence as a thought leader in your specific industry.
While the content you curate for other social platforms can (and arguably should) have a lifestyle focus, your LinkedIn strategy should center around your industry, and what your business can contribute to that space....
|
According to a recent study from Oktopost, 79% of B2B marketers believe social media is an effective marketing channel (Oktopost). And for many B2B marketers, LinkedIn is THE social media channel. In fact 43% of marketers say they’ve sourced a customer from LinkedIn (Hubspot). But could we be doing better? Can we use LinkedIn more effectively?To help answer that question, Alex Rynne, Content Marketing Manager at LinkedIn Marketing Solutions and Chris Wilson, Inbound Consultant from Hubspot, provided B2B marketers with an actionable, detailed plan to drive bigger, better performance from LinkedIn tools at last week’s B2B Marketing Forum in Boston....
Most salespeople are sold on the power of LinkedIn. They keep their profiles in tip-top shape, look up their prospects' profiles before calling or emailing, and keep close tabs on what potential customers post in groups. Reps also know how to search for prospects and narrow the results down by industry, company, location, and other specifications.
In other words, they have the basics of prospecting on LinkedIn down.
But what if these strategies aren't yielding enough relevant prospects? While search is the most logical place to look for new opportunities, it's not the only method. Use the following eight ideas to find new prospects on LinkedIn when search isn't cutting it.
LinkedIn designed Showcase Pages as a way for brands with multiple products and services to create pages dedicated to those diverse offerings. But Showcase Pages are much more functional than that - they can be used to target any customer or client segment. But there are some rules and some limitations you need to be aware of. For example, you can only create Showcase Page names that aren’t taken. In this post, I’m going to share seven tips we’ve found help our clients create focused, and compelling pages that gain followers, drive traffic and increase conversions. ...
With about 400 million users and spread over 200 countries, LinkedIn is more than just a resume-displaying platform so utilizing LinkedIn marketing tips is eseential. In fact, it is an often overlooked but powerful marketing avenue for businesses, be it small, big, B2B, B2C, startup, or lifestyle. The amount of money a LinkedIn user makes per household is close to $109,000, which is higher than any of the other social media networks. Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers – Bryan Weiner. LinkedIn is especially ideal for small business as it offers quite some cost-effective ways to market and promote your business. Here are a few LinkedIn marketing tips to help small businesses turn their LinkedIn accounts into a power marketing tool....
Are you getting the most out of your LinkedIn personal profile?
Interested in ways to drive traffic to your website?
LinkedIn offers many overlooked ways to optimize your profile, helping more people discover you and promote your business.
In this article you’ll discover 11 tips you might not be using on your LinkedIn profile, but should....
I think many marketers are still reluctant to go all in on LinkedIn simply because they don’t understand how to utilize it properly. It’s also possible they don’t fully understand all the opportunities it presents.
Maybe it’s because of its robust set of features, the inherent learning curve, or the lack of understanding of the nuts and bolts of the platform. Whatever the reason, there’s a definite trend of marketers failing to extract LinkedIn’s full potential.
In fact, a study from the Content Marketing Institute found that an overwhelming number of LinkedIn users consider it to be ineffective as a marketing tool:
B2C marketers in North America in particular saw only limited results.
But what if I told you that there’s a way to kill it on LinkedIn and generate valuable, ongoing leads for your business? What if you could have an amazing ROI by following a fairly simple formula?
It’s definitely possible. The key is to infiltrate LinkedIn Groups....
|
If your still confuse and looking banner ad design then Kool Design Maker is one of the best banner ad design company