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While the social media platform started as the darling of recruiters, it’s evolved into something much more, blending the attributes of social media with storytelling (content creation) and what amounts to a news service.
I think of LinkedIn as “Facebook for white-collar professionals.”
To understand LinkedIn’s direction, look no further than hires made from media properties like Fortune Magazine and the Associated Press.
They definitely intend to scale both original and curated storytelling.
That’s why it’s worth taking a few minutes to optimize your LinkedIn profile. I recognize that if you plug [optimize LinkedIn profile] or [optimize LinkedIn page] into Google, you’ll find literally hundreds of articles that will walk you through the process with the precision of a marine making his bed.
But here are three LinkedIn hacks that can add some verve to your profile....
Lou Hoffman offers three excellent LinkedIn tips.