Public Relations & Social Marketing Insight

The opportunity that platforms like LinkedIn and Medium offer is they have an already existing audience and they allow you to amass a following that will increase your content’s likelihood of discovery. Millions of people visit the home pages of LinkedIn and Medium each day, and their publishing tools provide you the opportunity to place your content in front of those readers and generate real engagement when they click into your article....

Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience.

With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test.The execution was simple: Monday through Friday, I would post 1-2 previously published articles of mine on the site and gauge the response. I was primarily concerned with audience quality, overall reach, and deducing which topics worked on LinkedIn.

The results have been excellent: I amassed over 255,262 total views in a month....