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If you're using LinkedIn for sales correctly, you won't insert an ask into your initial invitation to connect. It's only after the prospect accepts your personalized connection request and you've diligently observed their behavior on the network that you can follow up with a meeting proposal. But just like cold sales emails, there's a right way and a wrong way to write a LinkedIn message. Whether you're sending an InMail or a good old-fashioned message, look to the following template as a guide. Let's dig into the nine components....
As LinkedIn regulars know, LinkedIn isn’t just for job searches – it’s for news. Over the last few years, it has become clear that people are posting – and reading – more news on the platform. In fact, according to a recent Pew Research survey, nearly 20 percent of LinkedIn’s audience uses it to access news. At Business Insider, we’re seeing this translate into a growing audience, increased referral traffic and an opportunity to interact with users who are among our most loyal and engaged. For us, LinkedIn is part of a multi-platform (distributed) approach to content. It is no surprise given the makeup of our readership – the “next generation of business leaders” – that LinkedIn is among our top sources of social referral traffic. Furthermore, each of our three brands, Business Insider, Tech Insider and Insider, has developed a strong presence on the platform. Here are a few of the key reasons why Business Insider performs so well on LinkedIn...
Once considered a social platform solely for networking, LinkedIn has proved itself invaluable for a wide range of other uses: sales prospecting, recruiting, marketing, hiring, and research, among others. There's a lot you can do with LinkedIn, so getting up to speed on and nailing the basic functions is a worthwhile exercise in itself.
For example, you can leverage your LinkedIn summary section to outline exactly how you've been helpful to prospects, allowing them to see what value you'll bring to a sales process.
But little did you know the social media platform also contains a variety of secret capabilities that can make you that much more efficient and effective. In this SlideShare, we've collected 21 of the most useful -- and hidden -- hacks in LinkedIn...
If you’re one of these people and you; - Haven’t updated your profile in 6 months
- Don’t plan to in the next 6 months
- Don’t want to start to leverage the power of LinkedIn to grow your business
My suggestion is to forget about LinkedIn now. Seriously, just delete your profile right now.
Go to tools, settings and delete your account – it’s doing more harm than good for your personal brand.
Collectively, that’s what Alex and I have decided to tell people.
Now, for those that are serious about leveraging the power of LinkedIn, let me tell you why I would tell my readers to delete their profiles and what you can do to turn it around after speaking with Alex....
From a snappy headline to your custom URL, the use of keywords and strong descriptions for each of your previous jobs, a fully optimized LinkedIn profile is a thing of beauty.
Whether you’re using it as a networking tool or to find your next job, there are certain best practices that everyone should follow to ensure that your professional face online is as impressive as possible. Where should you start? Check out this LeisureJobs infographic for a step-by-step guide of LinkedIn best practices....
When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. The numbers supporting this are increasingly compelling:
Users posted about 130,000 posts per week on LinkedIn in 2015
More than any other social network, most people believe there is an opportunity to establish professional thought leadership on LinkedIn through content
LinkedIn’s user demographics are uniquely positioned for targeted content distribution (discussed a little later)
Of course, relative to WordPress (3.6 million posts per week) and other content platforms LinkedIn is still pretty small. So, in this post I want to explore five best practices that can help communication professionals and content marketers optimize their content for LinkedIn....
LinkedIn, that workhorse of social networks, lacks a lot of the excitement of its peers. It doesn't have Facebook's 1 billion daily active users, Twitter's real-time cachet or Snapchat's undying millennial devotion.
For professional utility, however, spending a few minutes a day on LinkedIn can bolster relationships, attract talent to your organization, and support both your employer's brand and your own.
Here are eight ways I've found to get value out of LinkedIn without eating up too much of your time...
To help build out your LinkedIn strategy, HubSpot and LinkedIn created How to Use LinkedIn for Business, Marketing, and Professional Networking. From how to optimise your LinkedIn profile to advice for building relationships to which features you should be leveraging, this kit serves as your one-stop shop for all things LinkedIn.
In terms of resources, here's what you can expect to receive: - Three comprehensive guides: How to Optimize your LinkedIn Profile, How to Use LinkedIn for Professional Networking, and How to Use LinkedIn for your Business
- Six PowerPoint & Photoshop templates to make your profile look beautiful
- An infographic from LinkHumans that depicts the perfect LinkedIn profile -- a sneak peek of which is below:...
When it comes to growing a business using LinkedIn, many have had success with creating their own LinkedIn groups.
Yet as with nearly everything on the internet, rarely does the saying ‘build it and they will come’ apply to LinkedIn groups.
The reality, is that you need to know how to set up and market your LinkedIn group, if you want it to thrive. In this article, we’re going to take a look at how you can do just that....
The one-stop shop for everything a sophisticated marketer needs to know about getting the most value from LinkedIn for themselves and their company. It's not an instruction manual, but more of a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team.
The Definitive Guide for Marketing on LinkedIn.
Get ready to take your marketing to the next level and discover the vast opportunities that await – increase awareness, influence perception, generate and nurture leads, and ultimately drive revenue with products that impact every stage of your funnel. Download our guide and discover....
That’s why LinkedIn is releasing a vastly redesigned version of the Pulse news reader app (out today for iOS and Android) that it purchased back in 2013. Akshay Kothari, co-founder (and now LinkedIn project manager) of Pulse, said that in the first three years, the company made tons of content deals to get as many top publishers as it could on board, and it grew to 30 million users in that time — but that wasn’t enough to thrive as users transitioned to mobile.
"One missing piece of the puzzle was identity," Kothari says. "We didn’t know who our users were, and that was the key thing to start making smart [content] recommendations."...
Sending generic LinkedIn requests -- we all do it from time to time. I'm certainly guilty of it.
Maybe you're in a rush. Maybe you're lost for words. Maybe you think the recipient of the request won't care. Hey, it's not like "I'd like to add you to my professional network on LinkedIn" is offensive. What's the harm?
But as it turns out, generic LinkedIn requests can take a drastic toll on how the recipient views you. We all knew this from anecdotal stories, but now there's hard data to prove the damaging effect.
HubSpot's survey report "Is Social Selling Creepy?" shows that buyers and consumers react quite differently to a generic request than a customized one. Just look at the following two charts:...
Your headline is critical, because it tells us how you see yourself. The default for a LinkedIn headline is your current job title, and that might be the best headline for you — but what if it’s not? Maybe your brand is a little different from the title your employer bestowed on you. There are lots of people who’d be better served creating their own LinkedIn headline than letting their current job title define them professionally.
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Do you want more leads from LinkedIn? Wondering how others turn connections into leads? With the right approach, you can be the first person your connections think of when they need someone in your industry. In this article, you’ll discover how to turn LinkedIn connections into qualified leads....
You just can’t grow your blog or your brand these days without having a social presence – so everyone races to create their Facebook page, and their Twitter profile, and their Instagram portfolio.
Right?
But in all the busy-ness, the one platform that always seems to be ignored is LinkedIn.
Okay, sure: it might not have the billion-plus users that Facebook has, and you won’t find LinkedIn feeds at the bottom of a television broadcast like you do with Twitter.
So is LinkedIn even worth your time? Isn’t it just for job-seekers?
As we’ll cover below, not only do I think LinkedIn is the best social media platform out there for every blogger, it’s the only one I use....
Have you heard about how effective social selling is on LinkedIn?
Perhaps you’ve been struggling to get results on LinkedIn or spending too much time with too little of an ROI?
You don’t need to spend hours every day on LinkedIn to be successful at social selling. If you follow a daily routine that only includes those tasks which further your goals, you can quickly and easily generate new leads and build relationships with potential prospects in as little as 30 minutes a day.
A social selling campaign should position you as a credible expert in your field, bring you closer to your target market and move more conversations offline, aka the place where sales actually happen....
Today we are looking at LinkedIn publisher - LinkedIn publisher is where you can add an actual blog post-type update to LinkedIn, as opposed to a short Facebook-type update. When you click 'Publish a Post', you taken to a blog post type of interface. You can type in a headline, there are formatting options, and you can upload an image.People ask me all the time “how do I get eyes on my LinkedIn content?” If you want to get more eyes on your blog post, what you need to do is go to the LinkedIn 2016 Editorial Calendar on SlideShare....
Wouldn't it be so cool if you could drive engagement and qualified traffic to grow your business and brand from LinkedIn?
You can!
This article will show you how to get tons of likes on your LinkedIn updates and further grow your reach with LinkedIn Pulse....
If you haven’t had great success with social media, I urge you not to give up. You just need to keep learning and testing until you find the right tactics for the right situation.
I’d like to give you a complete strategy filled with effective tactics that complement each other.
But to do that, I need to focus on one particular social network: LinkedIn.
I’m going to give you a strategy that you can use to produce as many B2B leads as you need (provided you have the manpower to put behind it)....
It can seem like there's never enough time in the day to do all the things you want or need to do to grow your business. You may even struggle with finding the time to read articles - like this one – even if that article could make you more efficient, more effective and ultimately generate more leads and sales.
I have complied my best 61 LinkedIn tips for business, which includes great nuggets whether you are new to LinkedIn or a power user, in this easy to read and easy to share blog post (including a SlideShare presentation)....
On Oct. 14, the company will start unveiling those updates, rolling out revamped Groups on the desktop and a standalone iOS app. (An Android app is also in the works.) The app will offer push notifications for Group conversations.
The changes, reported first by Venture Beat, are aimed at improving the quality of conversation within a feature that many complain is often filled with spam and self-promotion. LinkedIn says the changes were made after studying internal data and soliciting feedback from thousands of users. The general sentiment: Make Group controls simpler and tighten the reins on membership.
The biggest change — the one that LinkedIn believes will make a qualitative difference — is that all Groups are being made private; only Group members will be able to see the contents of conversations, and only members will be allowed to contribute. LinkedIn also won’t allow search engines to crawl the discussions, another key, it believes, to providing a trusted private space for people to communicate....
Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform and relationship-building tool.
To help you make the most of your LinkedIn Company Page, we’ve put together this visual guide, which features several “Pro Tips” that LinkedIn has contributed, along with some visual examples we’ve gathered from top-performing Company Pages. So, flip on through and find some inspiration....
There are many advocates of using a mutual LinkedIn connection as the basis of reaching out to a prospect, but I think the process in practice is flawed. There are far more direct ways to get into a conversation with a prospect with far better results.
To recap what the LinkedIn connection outreach process typically looks like: - Build a list of prospects you want to talk to. - Mine their profiles for mutual connections. - Email the mutual connection and ask them if you could use their name in a message to your prospect, or even ask them to make the recommendation themselves. - Send an email to the prospect saying you have a shared contact that trusts you, and therefore the two of you should talk.
I have tested this extensively. I’ve had some successes and quite a few failures too. After reflecting a bit, there are three main reasons I’d suggest this is no longer an effective strategy....
We know that LinkedIn began as a place to literally park your resume and peruse job opportunities. But in recent years it has evolved into a leading business to business marketplace and professional network.
Being present on LinkedIn is only the first step in exploring a number of tools and opportunities that the network provides for both individuals and brands.
Here are some tips on how to use LinkedIn to build powerful influence....
Prospecting just got a whole lot easier -- and that's just the beginning.
In this SlideShare, we've collected 22 of the most useful -- and hidden -- hacks in LinkedIn, including: - How to hide your connections from competitors - How to get a tailored lead list delivered directly to your iinbox weekly or daily - How to find prospects you already have something in common with - How to customize your connection request on a mobile device.
Take a look to upgrade your LinkedIn status from pro to hacker. (Andcheck out this post for the ultimate cheat sheet to mastering LinkedIn.)...
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If you're pitching your prospects via LinkedIn messages, you're doing it wrong. Here's how to do it right.