Public Relations & Social Marketing Insight

I joined LinkedIn in the very early days, but then went years without getting a single piece of business from the social network. Fortunately, this changed when I started publishing articles, and now I have written over 500 posts.

Almost overnight, LinkedIn became an important source of new clients. Selling morphed from an annoying necessity to an easy and enjoyable process: I just answer my email.

Using social media to attract new clients can be a highly efficient and effective strategy, but only if your mindset is to help people first, and to sell a distant second.

This notion – win customers by selling less – is counter-intuitive. Let me explain….

Do you want more people to join your LinkedIn group?

Are you looking for tips to get more exposure for your group?

LinkedIn groups are a great way to generate leads and increase influence within an engaged community.

In this article, you’ll discover five ways to quickly build a larger membership for your LinkedIn grouP....

Wouldn't it be so cool if you could drive engagement and qualified traffic to grow your business and brand from LinkedIn?

You can!

This article will show you how to get tons of likes on your LinkedIn updates and further grow your reach with LinkedIn Pulse....

So if and when LinkedIn makes a necessary change it is important that organizations make a note.

LinkedIn has made more than 2 million discussion groups private, a major step in the social network’s efforts towards improving the quality and professional nature of membership groups.

The move here was based on feedback of LinkedIn groups who craved real connections with peers and industry leaders helping them learn and grow.

Along with making the groups private, LinkedIn has also introduced several other changes that warrant a closer look for any brand making strides and gaining social presence on the network.

Here are the eight changes to LinkedIn groups that B2B marketers need to be aware of....

You may have heard that a LinkedIn Company Page is not the most effective way to generate leads or business on LinkedIn.

I myself have wrote about this very fact comparing the effectiveness of a LinkedIn personal profile vs a Company Page.

 
Even though you may not generate a lot of business when you create a Company Page on LinkedIn, it doesn’t mean that your business shouldn’t have one.

While LinkedIn Company Pages will never replace your LinkedIn personal profile in importance and ability to produce results, there are a number of reasons/benefits as to why you should have one for your company

To help build out your LinkedIn strategy, HubSpot and LinkedIn created How to Use LinkedIn for Business, Marketing, and Professional Networking. From how to optimise your LinkedIn profile to advice for building relationships to which features you should be leveraging, this kit serves as your one-stop shop for all things LinkedIn. 

In terms of resources, here's what you can expect to receive:

• Three comprehensive guides: How to Optimize your LinkedIn Profile, How to Use LinkedIn for Professional Networking, and How to Use LinkedIn for your Business
• Six PowerPoint & Photoshop templates to make your profile look beautiful

• An infographic from LinkHumans that depicts the perfect LinkedIn profile -- a sneak peek of which is below:...

We know that for brands, building relationships through a content strategy is a marathon, not a sprint; it’s a fact of content marketing....

Here’s how the Content Marketing Score works. It measures member engagement with your Sponsored Updates, Company Pages, LinkedIn Groups, employee updates, and Influencer posts (if applicable). It then gives you a single score, ranked against your competitive set. You will also get recommendations about how to improve your score based on different levers you can pull to give you more reach, frequency and engagement.  

You can filter your score by region, seniority, company size, job function, and industry.By tracking performance on a monthly basis, you get a powerful snapshot on how well you are engaging with your audience over time. With this knowledge, you’ll be empowered to upgrade your strategy to optimize engagement within your target....