Public Relations & Social Marketing Insight

Do you want more people to join your LinkedIn group?

Are you looking for tips to get more exposure for your group?

LinkedIn groups are a great way to generate leads and increase influence within an engaged community.

In this article, you’ll discover five ways to quickly build a larger membership for your LinkedIn grouP....

We know that LinkedIn began as a place to literally park your resume and peruse job opportunities.  But in recent years it has evolved into a leading business to business marketplace and professional network.

Being present on LinkedIn is only the first step in exploring a number of tools and opportunities that the network provides for both individuals and brands.

Here are some tips on how to use LinkedIn to build powerful influence....

What’s the difference between your resume and your LinkedIn profile? For some people, the two are practically identical. Each lists work history, career accomplishments, notable projects, and perhaps a fun fact or two. Maybe your LinkedIn page has a picture on it, but otherwise, they’re the same.

But there’s a slight problem with this approach. Your LinkedIn profile isn’t an online resume.

My first pillar of social selling is moving “from resume to digital reputation,” and it requires looking at your social profiles from the eyes of the customer you’re trying to earn trust from. If you’re bragging about your quota crushing abilities or merely listing your work experience, that’s not interesting or appealing to potential clients....

Get answers to the questions you were too embarrassed to ask about using LinkedIn.

A lot of great questions came up during the webinar that we didn't have time to answer, and it turns out, a lot of you had the exact same questions. So, we compiled them all and, well, that's why you're reading this blog post.

All those weird questions you had about LinkedIn are about to be answered -- and please, share any other questions you have about the platform in the comments....

Want to become a prospecting superstar? LinkedIn Sales Navigator is a fantastic resource. It simplifies the process of finding, contacting, and staying up-to-date with prospects, referrals, and customers. Rather than spending hours manually tracking prospect activity on the platform, you can get instant insights. That means more time for high-value activities like calling people or giving demos.

Whether you’re new to Sales Navigator or a veteran of the tool, these 12 tips will help you take your social selling game to the next level....

Social selling is part activity, part reputation. If you're writing insightful comments on your prospects' blogs, responding to their tweets, and liking their shared content, you've got the activity bit down pat. But if your LinkedIn profile doesn't include your three jobs and features a cropped picture of you from prom, you can't really call yourself a social seller. 

If you'd like to start a social selling initiative in earnest, then begin by revamping your LinkedIn profile. Just as you're researching potential buyers on LinkedIn to learn more about them, they're looking at your profile to judge whether they want to do business with you. Don't ruin great messaging and positive interactions with an outdated, sparse, or inappropriate profile. 

So, what exactly should your LinkedIn profile look like? We've put together an infographic that breaks down the ideal social selling LinkedIn profile, section by section. Stride into 2015 with social selling style.