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LinkedIn is quite an amazing community to be a part of. It is full of motivated professionals you can network with to build connections and find new opportunities. Before getting serious about LinkedIn, you need to develop a strategy and take the basic steps to get yourself ready to implement it. This infographic by Boot Camp Digital gives you an idea how to take your LinkedIn game to the next level...
Jeff Domansky's insight:
Great resource... 
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... As mentioned last week in LinkedIn: 5 Important and Often Neglected Profile Areas, “LinkedIn is one of the most important social networks for new business owners looking to build their reputation, brand awareness, influence and network of contacts, particularly for business-to-business companies and those whose clientele tend to be white-collar.” Last week’s article provided five important and often neglected tips to setting up your LinkedIn profile: - Create ‘Your public profile URL’ - Use a Professional Photo - Customize the Professional Headline that shows below your name - Add three ‘websites’ and Twitter to your profile - Write a Background overview/summary role that is interesting, informative, concise and typo-free.
Now that you’ve got the bare bones of your profile set up, here a few other areas to pay attention to as you develop your LinkedIn profile and online reputation....
Jeff Domansky's insight:
Great tips for better LinkedIn results.
Ladina Zimmermann @MeltingPotArt's curator insight,
April 21, 2013 3:28 PM
7 Tips to build your brand on LinkedIn
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You’ve heard that people are generating leads and closing clients using LinkedIn and wonder how to join the LinkedIn Success Club.
Here is the secret: consistently connecting and engaging. It’s simple that really.
Time: What are the best days to engage on LinkedIn? Start by finding out when your desired clients and prospects are on LinkedIn. This is critical because you need to be there when they are ready to engage: if your clients are online on Sunday evening, then that’s the best time to engage and post. Most social sharing is done Monday through Friday; however, most social engagement is Thursday through Sunday.
Frequency: How frequently should you post, comment and share on LinkedIn? The best frequency is 3-5 days a week, twice a day. More is better on Twitter, but you can exhaust your LinkedIn audience. Keep your posts valuable and relevant to your desired client.
Duration: How much time should you spend on LinkedIn? LinkedIn expert Lori Ruff suggests 30-45 minutes a day, broken down into 10-15 minute slots throughout the day: once in the morning, around lunch time and then towards the end of the day....
Jeff Domansky's insight:
This is a really useful set of tips to make you more successful on LinkedIn.
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LinkedIn Groups: how to find relevant groups, build credibility and make new connections that can ultimately help grow your business. With over 1.5 million LinkedIn Groups, it can be difficult to find relevant Groups and determine which ones might be the best for you to join. It’s also important to find Groups that are well-managed.
...Not to worry, I’m going to give you some insights on how to find the quality groups you can leverage most for your LinkedIn strategy! How many groups should you join? You can join up to 50 LinkedIn Groups. However, it’s difficult to gain traction in 50 Groups as well as find the time to participate in that many. I recommend that you go ahead and join up to 50 Groups, but select 5-10 Groups to spend your time on in order to get the most benefit out of your participation....
Jeff Domansky's insight:
The author shares 5 basic tips for maximizing your LinkedIn Groups networking results.
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Following in the footsteps of Facebook, which recently overhauled its search, LinkedIn on Monday announced a revamped search with auto-complete, suggested searches and other enhancements. The search is now streamlined as well, so you no longer need to search for companies, people and jobs separately. "Now, all you need to do is type what you’re looking for into the search box and you’ll see a comprehensive page of results that pulls content from all across LinkedIn including people, jobs, groups and companies," LinkedIn's blog explained. Among the new features...
Jeff Domansky's insight:
Overdue, but welcome...
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My company uses content marketing for a number of purposes to promote our business and build relationships with customers. But one of the particularly effective ways we’ve used content marketing is to increase the membership of our LinkedIn Group, “Manage Your Leads,” a group focused on lead generation and B2B sales....
If you’d like to start a LinkedIn group of your own — or boost the membership and raise the profile of a LinkedIn group you already have — here are five time-tested B2B content marketing tips that we’ve used to drive traffic, attract new members, and increase the engagement of our group...
Jeff Domansky's insight:
This is a great set of five content marketing tips from Gregg Schwartz for success with LinkedIn groups including: 1 promoting the group in all B2B marketing 2 low key, informative 3 two-way communication 4 wider content creation 5 don't be "salesy".
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INFOGRAPHIC
Some great ideas here in this one!
Marketing 3104: Branding for yourself!
We had a lecture about branding and how important a brand is for a company. I think it's just as important for yourself, and LinkedIn is the perfect way to help individuals now brand themselves and show companies a "brand promise" about themselves. This article is super helpful with learning how to maximize LinkedIn. Yes, we don't have experience as college students or a company of our own to promote, but this article still teaches us how to use LinkedIn in the best ways. Each of us should be using LinkedIn to show companies and industries we're ready for them and looking for them. It creates and starts our "brand". Also, instead of employers looking for your Facebook page hopefully they'll start looking here.