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LinkedIn Showcase Pages are are here! Learn how you can make the best of them and how to make sure you bring in more customers with your products. 
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Social Media - Is your LinkedIn business page up there with the best? It should be... After all, it's a sought-after online destination for business networking, hiring, and even financing. According to current data (2Q13), LinkedIn had 238 million members. The professional social network's popularity grows unabated, remaining a sought-after online destination for business networking, hiring, and even financingIt makes sense, then, to take a second look at whether your LinkedIn business page is up there with the best. And if you don't have a presence on LinkedIn, here's an opportunity to announce your presence in style....
Jeff Domansky's insight:
Smarter social business tips... and actionable LinkedIn tips for business.
Krumbz Styles's curator insight,
September 2, 2013 10:19 PM
A quick startup tips for those who are new to LinkedIn.
Krumbz Styles's comment,
September 2, 2013 10:23 PM
Try to connect to people you knew if possible. This will greatly affect your network credibility.
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A collection of the absolute best free LinkedIn training materials across the internet including tutorials, infographics, how-to articles and webinars.The past few years have been a period of non-stop growth for social media and we have put a lot of effort into providing free LinkedIn training as much as possible with our blog posts. It’s tough to get the full picture in bite-sized pieces so we’ve collected resources from across our site and a few other places to bring some of the most relevant content for businesses wanting to leverage the power of LinkedIn....
Jeff Domansky's insight:
Excellent free training resources to help you get better ROI from your LinkedIn activity...
Mance Creative's curator insight,
March 31, 2014 5:54 PM
LinkedIn is a powerful resource and networking tool for business professionals.
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But according to LinkedIn’s co-founder Reid Hoffman, many of its users are not using it to its full potential. In a recent Wired Magazine profile “For LinkedIn Founder Reid Hoffman, Relationships Rule the World,” Hoffman said:“They think it’s a place they keep their CV online and maybe have some connections with people they know professionally. They don’t think of it as a place to get business intelligence, to research problems, to establish an online presence where other people in the network can find them. It’s as if we’re a screwdriver in a world where people don’t quite understand screws.”If the above description sounds like you, below are some tips to employ to better utilize LinkedIn....
Jeff Domansky's insight:
Great reminder and valuable tips for LinkedIn...
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Professional networking service LinkedIn blasted through the 100-million-user mark in March, making it even more powerful for finding a job, keeping up with colleagues and promoting your resume. LinkedIn is growing so quickly, it's adding a new member each second. As the size of its network grows, LinkedIn is steadily getting more useful. But how are people really using the fast-growing service? Researchers at Lab 42 asked 500 LinkedIn users that question and many more, and came up with a variety of answers in this infographic. Among the fun facts they uncovered: We found it interesting the way top level executives use the service in vastly different ways from entry-level workers. Let us know in the comments how you like to use LinkedIn, or if you don't use the service, why not?...
Jeff Domansky's insight:
Lots of really interesting insight into LinkedIn in this graphic. Some valuable insights for marketing, PR and content pros.
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LinkedIn is labeled as a social networking site, but it is far more than just a social platform. If you are a small business owner looking to spread the word about your company and its offerings, learning more about LinkedIn and its numerous benefits are certainly worth your while. It will not take long for you to see that LinkedIn is far more than a social networking site for marketing....
Jeff Domansky's insight:
Why LinkedIn offers great small biz opportunities.
CATHLEEN SLONE's curator insight,
July 2, 2013 9:43 AM
“Facebook with a Tie” #innov8u #careers #development #networking #passion #branding #linkedin
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LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts. I leverage LinkedIn Groups to connect with like minded individuals who can collaborate over new ideas.
I have joined 46 different groups, started my own group and actively contribute to most groups. I post to my blog twice a week and if any of my content is applicable to a particular group, I will post a link to the blog post along with a thought-provoking discussion question. I usually get a few likes or comments per discussion post. However, I posted my article “What Everybody Ought To Know About…The Myth Of Experience“ into the “Future Trends” LinkedIn Group on Sunday April 28th and (to date) it’s generated 32 likes and 101+ comments. The next closest article in the group has only 39 comments.
I do not share these stats to impress you but rather impress upon you how valuable LinkedIn Groups can be for your brand or business....
Jeff Domansky's insight:
Really useful exploration and personal example of how to use LinkedIn for ROI on social media efforts.
Denise Davies's curator insight,
June 8, 2013 2:48 PM
Suggestions to grow your contacts via LinkedIn 
Alexina's curator insight,
June 9, 2013 3:21 PM
These are the 7 in Ryan Jenkins list: Value-Add Content, Catchy Title, Relevant Content, Concise Content, Engaging Picture, Controversial, Established Group. His article explains each. 
Peg Corwin's curator insight,
June 21, 2013 10:53 AM
7 Keys are:
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Given LinkedIn's more than 200 million members, a company page on the popular professional networking site can provide a valuable venue for recruiting talent and promoting your products and services. But while setting up a LinkedIn company page is relatively common, some business owners have questions and wind up making potentially costly mistakes. To generate the kind of results you're looking for, it's important to consider many details when setting up a company page on LinkedIn. Cambridge, Mass.-based business-to-business marketing software firm HubSpot, for instance, found LinkedIn to be nearly 300 percent more effective for visitor-to-lead generation than Facebook and Twitter, says Kipp Bodnar, HubSpot marketing director and co-author of The B2B Social Media Book (Wiley, 2012)....
Jeff Domansky's insight:
How you can make a company page that generates leads, sales and traffic back to your website....
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Social media lay people may regard LinkedIn as, primarily, a venue for networking and for career advancement—but smart business owners know better. They know that LinkedIn is nothing less than a critical tool for brand enhancement and lead generation. Indeed, when used properly, LinkedIn can actually be used to drive traffic to a company website and ultimately to garner higher sales. The trick, of course, is having the right LinkedIn marketing strategy. Six basic pointers are offered below....
Jeff Domansky's insight:
Here's how LinkedIn can have a positive impact on your marketing efforts. Six really practical tips for any business.
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While LinkedIn only drives 14 percent of social media traffic compared to Facebook's 54 percent, the professional social network has a higher conversion rate and is more effective for B2B conversions. With over 28 million unique monthly visitors, LinkedIn is the most business-focused social media platform for professionals.
The LinkedIn statistics are incredible: LinkedIn has the highest user engagement. Did you know that only 1 percent of LinkedIn users drive 26 percent of the site's traffic? This means that the active community on LinkedIn is extremely involved and open to networking with professionals like you! LinkedIn users want your solicitation. In real life, we hate the idea of cold calls and solicitors. However, LinkedIn users overwhelmingly state that they welcome business proposals online.
Your profile is viewed by people you don't know. On social networking sites like Facebook, your friends and family are your main audience. On LinkedIn, however, coworkers only account for 25 percent of views. The other 75 percent is comprised of other professionals in the industry, recruiters, networkers, and much more! Since LinkedIn fosters an atmosphere conducive for networking, professionals and brands should optimize their profiles for business-to-business conversions....
Jeff Domansky's insight:
This is an excellent set of tips for getting the most from Linkedln for your business.
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LinkedIn may not be the most exciting or fun social network out there, but it’s an amazing tool for businesses – if you master it and make full use of its features you can really help your business in the long run. I personally use LinkedIn quite often for business reasons (what else, after all?) and I found it has lots of amazing benefits. LinkedIn is great for: - Networking - Lead generation - Promotional purposes (paid and un-paid) The trick with LinkedIn is to know all the little secrets so you can make full use of the popular social network. It has lots of interesting features that not everybody knows about and they launch new ones at a very rapid rate, probably due to their perpetually increasing number of users, so it can be very hard to keep up and know which features to use to get the most out of LinkedIn. This has been bugging me lately so I decided to make a to-the-point list with LinkedIn’s most relevant features for businesses....
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Critical content marketing strategy.... Do you have a Company Page on LinkedIn for your brand and business? If not, stop reading and use this guide to take care of that first. Back already? Ok. Now that you have a LinkedIn Company Page, that means you have a home for your business on LinkedIn. One of benefits of having a Company Page is that you can share Status Updates. Just like your personal LinkedIn account, and any other social network, status updates can include something about you or your business, an article you've written, or an article someone else has written that you want to share. On LinkedIn, those status updates can even include files and video and SlideShare presentations. After you've been sharing updates for a while and have attracted some followers to your Company Page, you're going to want to start paying attention to the analytics that LinkedIn provides. These are called Insights, just like on Facebook Pages. LinkedIn actually provides three sets of statistics: Per Post, Follower and Page....
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Following in the footsteps of Facebook, which recently overhauled its search, LinkedIn on Monday announced a revamped search with auto-complete, suggested searches and other enhancements. The search is now streamlined as well, so you no longer need to search for companies, people and jobs separately. "Now, all you need to do is type what you’re looking for into the search box and you’ll see a comprehensive page of results that pulls content from all across LinkedIn including people, jobs, groups and companies," LinkedIn's blog explained. Among the new features...
Jeff Domansky's insight:
Overdue, but welcome...
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LinkedIn is quite an amazing community to be a part of. It is full of motivated professionals you can network with to build connections and find new opportunities. Before getting serious about LinkedIn, you need to develop a strategy and take the basic steps to get yourself ready to implement it. This infographic by Boot Camp Digital gives you an idea how to take your LinkedIn game to the next level...
Jeff Domansky's insight:
Great resource...
Amanda Hoffmann's curator insight,
September 23, 2013 9:48 AM
INFOGRAPHIC Some great ideas here in this one! 
Katherine Anne's curator insight,
September 23, 2013 9:26 PM
Marketing 3104: Branding for yourself!
We had a lecture about branding and how important a brand is for a company. I think it's just as important for yourself, and LinkedIn is the perfect way to help individuals now brand themselves and show companies a "brand promise" about themselves. This article is super helpful with learning how to maximize LinkedIn. Yes, we don't have experience as college students or a company of our own to promote, but this article still teaches us how to use LinkedIn in the best ways. Each of us should be using LinkedIn to show companies and industries we're ready for them and looking for them. It creates and starts our "brand". Also, instead of employers looking for your Facebook page hopefully they'll start looking here.
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Learn how to build your personal and business brands on LinkedIn in just 15 minutes a day. So you followed the step-by-step wizard to completing your LinkedIn profile. Then, maybe you even went a step further and added some apps like your SlideShare account, claimed your vanity URL, and linked your profile to your website and blog. Congratulations, you graduated LinkedIn 101! But you want to be so much more than that. You want to be an expert in your field. You have ideas that you want to be seen and heard. Good news! With LinkedIn, you can become whoever you want to be if you put in a little bit of time. For the low investment of just 15 minutes a day, you can establish and maintain a solid personal brand. Just follow these simple steps every day, then start to watch your connections grow and the requests for your expertise flood in!...
Jeff Domansky's insight:
Another great basics post if you're looking to learn some LinkedIn ins and outs.
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To improve your odds of getting found on LinkedIn, understand how search results are generated. While the average tenure of a chief marketing officer is on the rise, it’s still hovering anywhere from 23 to 33 months, depending on the industry. If you’re a CMO at an automotive, communications or media company, you’ll likely be looking for a job within the next two to three years. And even if you don’t work in one of these sectors, getting found on LinkedIn is still important. When a prospective employer or recruiter (or anyone else who may refer you for a job) searches LinkedIn for an “experienced marketing professional,” you want your name to be near the top of the LinkedIn results...
Jeff Domansky's insight:
Did you know LinkedIn has its own search algorithm? Here aree some useful tips to help you rank higher in their search engine.
Peter Wilkinson www.peter.uk.com's curator insight,
August 11, 2013 5:04 AM
Linked In is becoming an important tools for all businesses
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LinkedIn is great for making new connections, staying in the know about industry news and trends, sharing content, building and maintaining a following, and amplifying brand reach and visibility.... LinkedIn has an outstanding visitor-to-lead conversion rate of 2.74%, which is approximately three times higher than the conversion rates of Facebook and Twitter. The most common and detrimental mistake brands make on LinkedIn is creating overly “salesy” marketing. LinkedIn is a social network, so be social; set your sights on being an informational resource and providing links to highly shareable content jam-packed with deep industry insight and valuable solutions. You must foster real connections and genuine engagement to attain success. Do not over-automate your LinkedIn activity or blast promotional spam; such tactics will not fly on LinkedIn. Strategic mastery of LinkedIn will allow you to amplify engagement, effectively promote your company, increase lead generation, gain influence and attract new business. Compared to other social networks, LinkedIn users are more focused on business and career, which increases the impact of relevant industry content...
Jeff Domansky's insight:
Four content marketing strategies to get the most out of LinkedIn.
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Certainly, LinkedIn is a great way to find employee candidates. Yet, the question remains, as an entrepreneur, how does LinkedIn benefit you? LinkedIn is not just a resume site. It provides important opportunities for meeting business collaborators and joint ventures. It is a place where you can find suppliers, editors and so on. The best part about LinkedIn is that it is a safe place to start because this social media platform has mastered the work/life balance we all strive to achieve. Unlike Facebook, Twitter or Google+, LinkedIn doesn't blur the lines between your personal information and your professional image.... Via Carla Goddard,Msc.D.
Jeff Domansky's insight:
Useful tips.
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Once considered a nerdy repository for digital résumés, the service is becoming an indispensable social-networking tool.... In the past year LinkedIn has emerged as one of the most powerful business tools on the planet. Long considered a repository for digital résumés, the network now reports 225 million members who have set up profiles and uploaded their education and job histories. These days they're doing far more than prospecting for new gigs. LinkedIn users are building professional portfolios that showcase their best work, from publications to videos to PowerPoint presentations. They are relying on a growing array of LinkedIn apps, like CardMunch, which lets users scan business cards to upload contact information. They're recommending one another for particular business attributes. And increasingly they're logging on to read LinkedIn Today, which aggregates news from myriad sources, including LinkedIn Influencers like Krawcheck, Jack Welch, and Martha Stewart. Thanks to new features like those, the number of users who log on at least once a month on desktops alone (excluding mobile, that is) has climbed to 141 million worldwide, according to ComScore, a 37% jump over last year. Among recruiters, LinkedIn has become the standard -- 88 of the Fortune 100 have licensed the software to help find and track potential job candidates. But as new social technologies force businesses to shift from broadcast communications to two-way dialogues, LinkedIn's utility is moving beyond HR departments....
Jeff Domansky's insight:
Valuable reading and LinkedIn strategies.
Keith Meyer's curator insight,
June 14, 2013 4:51 AM
If your not on LinkedIn chances are not many people know of you and who you are and what you are capable of.
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I spend a lot of time teaching job seekers how to make new connections on LinkedIn. Constantly meeting new people and growing your professional network is crucial to uncovering job leads and building a successful and lasting career. But today we’re going to talk about another important piece of networking that is often neglected: maintaining your connections once you have them. As the old song says, “Make new friends, but keep the old….” You can’t build up a new network every time you look for a job or have a career need; think of your longer-term connections as a deep bench of teammates that – as long as you stay connected – will be your supporters for years to come....
Jeff Domansky's insight:
Such simple and effective advice. Well worth following.
Denise Davies's curator insight,
May 25, 2013 6:37 AM
Networking and building relationships with Linkedin.
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LinkedIn Groups: how to find relevant groups, build credibility and make new connections that can ultimately help grow your business. With over 1.5 million LinkedIn Groups, it can be difficult to find relevant Groups and determine which ones might be the best for you to join. It’s also important to find Groups that are well-managed.
...Not to worry, I’m going to give you some insights on how to find the quality groups you can leverage most for your LinkedIn strategy! How many groups should you join? You can join up to 50 LinkedIn Groups. However, it’s difficult to gain traction in 50 Groups as well as find the time to participate in that many. I recommend that you go ahead and join up to 50 Groups, but select 5-10 Groups to spend your time on in order to get the most benefit out of your participation....
Jeff Domansky's insight:
The author shares 5 basic tips for maximizing your LinkedIn Groups networking results.
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LinkedIn, now at 225 million users, continues to introduce more features to its site to keep people returning to the it and staying there for longer. Today it’s the turn of LinkedIn Today, its social news page, which is getting a new feature called Channels.
The feature is rolling out starting today to English-speaking users. LinkedIn says that it plans to announce the service formally on Wednesday. Channels bring together curated content around general subjects like technology, marketing strategies, retail and healthcare — 20 in all, with more getting added soon — with each one combining popular posts from news sources with those from selected influencers in the given topic.
Channels will be replacing “industries,” a feature that has been around since LinkedIn first launched LinkedIn Today in 2011. Industries were both more specific in terms of what they covered, and also more geared at news that was trending on the site, and specifically among your contacts. Channels, on the other hand, attempts to be more interdisciplinary, making use of the idea that there will be people interested in “social media” who are not social media professionals.
It also gives some more mileage to the list of 250+ influencers that LinkedIn introduced in October 2012, with their posts also getting rolled into the news mix. It looks like over time, this could also include added multimedia such as presentations using SlideShare and more....
Jeff Domansky's insight:
Coming soon, LinkedIn as media channel. this strategy makes a lot of sense for this popular business social media channel. Most of its millions of users will welcome it.
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... As mentioned last week in LinkedIn: 5 Important and Often Neglected Profile Areas, “LinkedIn is one of the most important social networks for new business owners looking to build their reputation, brand awareness, influence and network of contacts, particularly for business-to-business companies and those whose clientele tend to be white-collar.” Last week’s article provided five important and often neglected tips to setting up your LinkedIn profile: - Create ‘Your public profile URL’ - Use a Professional Photo - Customize the Professional Headline that shows below your name - Add three ‘websites’ and Twitter to your profile - Write a Background overview/summary role that is interesting, informative, concise and typo-free.
Now that you’ve got the bare bones of your profile set up, here a few other areas to pay attention to as you develop your LinkedIn profile and online reputation....
Jeff Domansky's insight:
Great tips for better LinkedIn results.
Ladina Zimmermann @MeltingPotArt's curator insight,
April 21, 2013 3:28 PM
7 Tips to build your brand on LinkedIn
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LinkedIn Company Page: Learn how to have an active presence and increase engagement with your LinkedIn followers.... Are you leveraging your LinkedIn Company Page as best you can? In a recent LinkedIn study, 50% of current company followers stated they are more likely to purchase products and services from a business they engage with on LinkedIn. This means that an active LinkedIn presence could help your business. And you’ll likely want to improve engagement on LinkedIn. Here are five simple ways to boost engagement with your LinkedIn followers....
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In order to make Linkedin work for your brand, you’ll need to incorporate certain practices into your strategy. There are various social networks that can be incorporated into any online marketing strategy. Through these networks, we can meet, network, and improve our visibility to various audience groups. Amongst the most valuable to anyone working on personal branding is Linkedin. Designed and organized with the concept of brand networking, this site proves incredibly valuable to any brand and their online marketing strategy. Like other social networks, Linkedin has its own audience and application. In order to make Linkedin work for your brand, you’ll need to incorporate certain practices into your strategy. First of all, you must consider the purpose of your profile. It might be improving visibility, making new connections, or even expressing your expertise. But for most brands, it is a combination of various purposes, designed specifically for their brand. The goal here is to determine exactly what you want out of your Linkedin profile so that you can work towards getting the results you want....
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Although best suited to large companies with several product lines, these are useful tips and excellent examples from Adobe, Microsoft and IBM.