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Scoop.it!
While psychology and marketing are two very different fields, that doesn’t mean that learning psychology can’t help you.
Jeff Domansky's insight:
Adding some psychology to your content marketing can pay back according to Neil Patel. 
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... Q. What senses are heightened online because some senses can’t be used online? Very good question, indeed. I think, obviously, the visual senses are high. We have found this particularly with young people, the digital natives, young people who have grown up not knowing a non-digital world. They may not be as literate in the traditional sense as people of my generation, but they are visually very literate, indeed. They are able to interpret visual imagery at much greater speed and often much greater accuracy than older respondents. It’s due to playing video games. It’s due to MTV; it’s due to having to process pop videos....
Jeff Domansky's insight:
How neuroscientific developments and research findings can be applied to online retail, e-commerce and Conversion Rate Optimisation.
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From
hbr
Understanding the psychology of consumers at different moments is more effective than just knowing their demographics or interests. Timing is everything in advertising, and mobile can wait for just the right moment to reach consumers.
Jeff Domansky's insight:
Valuable insight into the importance of timing and using it along with the psychology of consumers for maximum impact.
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Every day seems to bring exciting new studies as research shows us more about how social media is changing the way we relate to one another, share information and even form our identities. I’ve been collecting a few of these studies and thinking over how they might relate to making us all better marketers (and hopefully better people, too). I thought I would share them with you today. Here are the major findings of 7 social media psychology studies that will make your marketing better...
Jeff Domansky's insight:
Adding some psychology to your marketing could improve your results.
Chad Minnick's curator insight,
August 18, 2014 5:53 PM
Always a fan of utilizing Psychology into Social Media. |
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