Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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“If we run and they kill us, so be it. But we have to run now.” | Matter

“If we run and they kill us, so be it. But we have to run now.” | Matter | Public Relations & Social Marketing Insight | Scoop.it

Six months ago, 276 Nigerian schoolgirls were kidnapped by Boko Haram. The handful who escaped that night have never told the full story of their ordeal — until now.Near the classrooms in the dusty schoolyard of the Chibok Government Secondary School, the Whuntaku girls hold court beneath the green lele mazza tree. There is no sign on the tree, no discernible markings; everyone just knows it’s their spot — where they gathered in the mornings, between classes, and after school to hang out, talk about boys, whatever....

Jeff Domansky's insight:

The kidnapped Nigerian schoolgirls tell their story for the first time. This is a powerful story that must be read and remembered. 10/10

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With the Matter reboot, has Medium actually pulled off what Pierre Omidyar only promised?

With the Matter reboot, has Medium actually pulled off what Pierre Omidyar only promised? | Public Relations & Social Marketing Insight | Scoop.it

Investors and advisors in Medium who I've spoken with say one thing has consistently surprised them about the company: That famed founder Evan Williams is not "religious" about anything.


...Today, though, a bombshell of a piece arrived in my inbox. Written by Sarah A. Topol, “If we run and they kill us, so be it. But we have to run now” is an exclusive, in-depth profile of the Nigerian school girls who escaped Boko Haram. I say without any hyperbole that it’s one of the best pieces of international reporting that I’ve ever read. Up there in style, power, and reporting with Philip Gourevitch’s “We Wish to Inform You that Tomorrow We Will Be Killed With Our Families.”


Williams deserves serious kudos for assembling a team that’s able to produce work like this. I hope more is coming. I’ve long had doubts about Medium– or anyone’s– ability to run a platform and real, groundbreaking editorial. If this is where Medium is going, I’m happy to be proven wrong.

Jeff Domansky's insight:

Medium's Matter journalism blog is going large as it stakes a position as the social media go to place for quality writing and ideas.

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