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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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What is Newsworthy? | Presentation Skills & Media Training

What is Newsworthy? | Presentation Skills & Media Training | Public Relations & Social Marketing Insight | Scoop.it
From www.presentwithease.com - November 23, 2016 10:45 AM

Journalists are busy people. If you bring something to their attention that captures their imagination—or, more importantly, the imagination of their readers, listeners and/or viewers—it has a chance of being newsworthy. 

 

Newsworthiness is critical to gaining and keeping access to journalists. If you contact them with information of marginal value that wastes their time, barriers grow. And, each time you waste their time, access becomes harder the next time around. 

 

So, when deciding whether or not to contact the media about a story (or asking your public or media relations professionals to do so), the most important thing to ask yourself is: Is this newsworthy?...

Jeff Domansky's insight:

Media relations basics from Eric Bergman.

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A transcript of Donald Trump’s meeting with The Washington Post editorial board

A transcript of Donald Trump’s meeting with The Washington Post editorial board | Public Relations & Social Marketing Insight | Scoop.it
From www.washingtonpost.com - March 22, 2016 9:53 PM

The Republican frontrunner met with the editorial board on Monday morning. The full transcript follows at the link above:

 

FREDERICK RYAN JR., WASHINGTON POST PUBLISHER: Mr. Trump, welcome to the Washington Post. Thank you for making time to meet with our editorial board.

 

DONALD TRUMP: New building. Yes this is very nice. Good luck with it.

 

RYAN: Thank you… We’ve heard you’re going to be announcing your foreign policy team shortly… Any you can share with us?

 

TRUMP: Well, I hadn’t thought of doing it, but if you want I can give you some of the names… Walid Phares, who you probably know, PhD, adviser to the House of Representatives caucus, and counter-terrorism expert; Carter Page, PhD; George Papadopoulos, he’s an energy and oil consultant, excellent guy; the Honorable Joe Schmitz, [former] inspector general at the Department of Defense; [retired] Lt. Gen. Keith Kellogg; and I have quite a few more. But that’s a group of some of the people that we are dealing with. We have many other people in different aspects of what we do, but that’s a representative group....

 

Jeff Domansky's insight:

I thought they had quit making episodes of the Twilight Zone. If you enjoy politics, this will keep you entertained. One lesson though for PR and public affairs pros. Who suggested he meet with an obviously hostile crowd? There was no possible win here for Trump given his lack of substance and who he was meeting. Recommended reading. 11/10   ;-)

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How to get a journalist's attention

How to get a journalist's attention | Public Relations & Social Marketing Insight | Scoop.it
From thenextweb.com - August 14, 2015 11:17 AM

Even the most experienced of us, can still learn a thing or two about pitching the press more effectively. I myself find that in the art of pitching, there’s definitely a continuous process of learning to refine the pitch and deliver the message in the best way possible.


With that thought in mind, as a side project, my colleagues and I have created a site entitled, “How To Pitch Me” that aims to help those who strive to pitch reporters in today’s tech landscape. Every week, we upload a Q&A submission by a different writer that will help folks understand how to become more skilful in pitching.


While reading these various submissions, I have noticed that there are certain tips that repeatedly come up. These pointers have also been shared with me by many writers in the past nine years that I have been doing public relations work. I decided to compile all these insights into one post that will be truly valuable for The Next Web’s community looking to gain insight on how to pitch right. Here are the top ten pointers:...

Jeff Domansky's insight:

Just the basics!

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3 PR Tips from a Burned-Out Blogger

3 PR Tips from a Burned-Out Blogger | Public Relations & Social Marketing Insight | Scoop.it
From www.crossroadsprm.com - July 10, 2015 4:16 AM

When my boss sent an email saying we should buy former TechCrunch reporter Jason Kincaid’s book, The Burned-Out Blogger’s Guide to PR, she included a link to a review of the book and noted that it explained a lot of our challenges. I admit I was hooked by the first paragraph of the article:“Then-TechCrunch writer Jason Kincaid was attending a press event in San Francisco, frantically trying to finish his story before the embargo lifted. When someone from the company came over to ask how things were going, he blurted out: ‘I hate you.’


”As a former reporter myself (though more on the lighthearted side), I knew I would likely relate to some of his peeves. However, spending some time on the “dark side” has been a bit of a humbling experience. Kincaid reminds us a few times that reporters are people, but I’d like to remind everyone that PR reps are people, too.


Regardless, in between the slightly bitter generalizations and laugh-out-loud moments in this book, there’s a lot of great information and important reminders for startups as well as every PR professional. Here are a few of my favorites:...

Jeff Domansky's insight:

Crossroads account executive Cassandra Zink shares the PR tips she learned from "The Burned-Out Blogger's Guide to PR."

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This PR Hacker's 10 Tips Will Probably Get Your Brand Mentioned on CNN

This PR Hacker's 10 Tips Will Probably Get Your Brand Mentioned on CNN | Public Relations & Social Marketing Insight | Scoop.it
From www.postplanner.com - April 2, 2014 2:58 AM

Want 10k new website visitors and $25k in new sales tomorrow? No problem. Just get your brand mentioned on CNN. These 10 PR tips will help you pull it off.


PR hackers use technology & tools to execute PR strategies on a massive scale *ON THE CHEAP* — to get their companies mentioned in print, TV, radio & online media.


The goal is to not just get 5 media hits, but 500! To not just get 1,000 new users to your site, but to get a million or 10 million new users.


Below I’ll tell you more about how Kaplan first got his book on CNN. But let’s first go through his 10 essential laws of PR hacking....

Jeff Domansky's insight:

DIY PR? Yes you can. Superb media relations advice from Ben Kaplan. Recommended reading. 9/10

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aanve's curator insight, April 2, 2014 11:25 PM

www.aanve.com

 
malek's curator insight, April 3, 2014 9:03 AM

Doing PR the Buzzfeed way...genius in action
massimo scalzo's curator insight, April 4, 2014 7:41 AM

"The" Digital Strategy refers to many aspects of a tactical and technical nature.


This article, written by Pat Parkinson about Ben Kaplan, for sure describes one of the most important pieces of the jigsaw puzzle....The evolution of mktg public relations campaigns and how businesses can benefit from it.

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Sorry State – The Tale of the Tapes | 15 Seconds

Sorry State – The Tale of the Tapes | 15 Seconds | Public Relations & Social Marketing Insight | Scoop.it
From www.15-seconds.com - June 4, 2016 3:47 PM

We suppose it is possible for the Department of State to screw up the handling of questions about whether they lied to reporters even worse — but it is hard to figure out how.


The video below from CNN’s Jake Tapper today nicely lays out the series of offenses — but here is our quick summary:


In February 2013 Fox News correspondent James Rosen asked then State Department spokeswoman Victoria Nuland if there had been direct talks between the U.S. and Iran.  She essentially said “NO.”


In December 2013, Rosen points out to Nuland’s successor Jen Psaki that the correct answer would have been “YES” and asked if State routinely lied to reporters when they found it convenient. Psaki with a smirk said there are times when diplomacy needs privacy to succeed. (Translation: yes, we lied)....

Jeff Domansky's insight:

Lots of crisis management and media relations lessons here.

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Why media relations is alive and well

Why media relations is alive and well | Public Relations & Social Marketing Insight | Scoop.it
From www.prdaily.com - February 20, 2016 1:28 AM

Media relatiions alonr doesn’t drive a PR strategy for a brand or client, but that doesn’t mean outreach to journalists is dead—nor even dying a slow death.


Citing a decline in print media, an increase in brand and news media partnerships and a rise in content marketing, some experts say that PR pros rely too heavily on building rapport with reporters.


I disagree with this conclusion.To the contrary, those points reinforce the necessity for the practice. Here’s why:...

Jeff Domansky's insight:

Some say that the print's decline, along with the rise of online content, is a death knell for the strategy. One PR pro argues that current trends make journalist outreach even more important.

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5 PR Tools for Building Better Relationships

5 PR Tools for Building Better Relationships | Public Relations & Social Marketing Insight | Scoop.it
From blog.mention.com - July 29, 2015 4:48 AM

But making contact with someone is just the first step. You can’t go a year between emails with someone and still expect them to care about your clients. You need to keep in touch.


Unfortunately, we have a double edged sword here. The larger your network of contacts is, the more of an asset you are. But on the other hand, the larger your network is, the harder it is to stay in touch with everyone.


Fortunately, we live in the world where there’s an app for everything. Sign up for these networking tools to build a stronger professional network for your PR agency...

Jeff Domansky's insight:

Try these networking and PR tools to build better relationships with journalists.

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7 PR Resources to Inspire Your Next Campaign

7 PR Resources to Inspire Your Next Campaign | Public Relations & Social Marketing Insight | Scoop.it
From www.buzzstream.com - July 16, 2015 10:38 AM

PR leaders have to wade through lots of noise.


Some reporters, for instance, are difficult to reach due to the hundreds of pitches that they’re receiving per day via e-mail and Help a Reporter Out (HARO). What PR leaders need are techniques to stand out and outsmart the accidental mess created by the industry.


This process involves learning and experimentation with new communication, content marketing, and information management tools—more importantly, it involves a paradigm shift in how the PR industry builds connections with the media world.


The time to explore and try new techniques has never been better. Here are 7 resources to help you make the most out of your next brain break....

Jeff Domansky's insight:

Here are 7 resources to inspire your next PR campaign - from psychology to technology.

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