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In our last post, we looked at three content features— PR contacts, press releases and breaking news—that journalists ranked high in importance in the 2015 Online Newsroom Survey Report. But in today’s digital world, “content” is defined more broadly than “text,” so in this post we’ll explore the multimedia elements of an online newsroom—things like photos, videos and audio files—and their relative importance among the journalists we surveyed. We’ll also take a look at online newsrooms that do multimedia well.
A photo is worth a thousand words
Given the budget cuts at media outlets over the past several years, it’s not surprising that 96% of journalists said photos are important, making them the #5 feature to have in your newsroom. High-quality photos can make the difference in getting a story published about your company or organization, so providing an easy-to-access, well-organized photo gallery on your news site is crucial....
As the journalist job continues to be complex, collaborative and evolving these news rooms offer a glimpse into the future of journalism. It is moving to an experience where the journalists is a conduit of information which can be shared and accessible to all in a very short period of time. The inclusion of photos, videos and audio allows a consistent product day in and day out.