Public Relations & Social Marketing Insight

This fundamental principle of content marketing has been a key part of HubSpot’s marketing playbook. Our “planet”, comprised of our website and blog, continues to fuel our company’s growth at a higher rate than any other marketing tactic. You may find it odd then, that about a year ago, we very quietly walked to the edge of our home planet and stepped off.

Getting behind the idea of publishing off-site

We started ReadThink, an offsite publication on Medium.com. This month marks the one year anniversary of ReadThink and I wanted to share a little bit about what we’ve learned: why we did it, where we stumbled, and — because benchmarks were hard to come by when we were getting started — what our numbers looked like throughout the year.

Grab your space helmets. Here we go.Let me make this very clear: you do not own your audience. Regular monthly visitors, big subscriber lists, well-trodden conversion paths give us the illusion that we own the attention of our audience — but it is only an illusion. Attention is fleeting, and must constantly be earned.While a lot of content discovery still happens through search, more and more people are consuming articles directly from platforms like Medium, Facebook, and podcasts.

Medium has done a remarkable job with editorial curation and a loyal readership has followed, with a lot of this being driven by mobile. According to 2016 research from eMarketer, 86% of time spent on mobile devices is spent in apps rather than internet browsers. Apps like Medium have become new discovery platforms for content....

As there is not a lot of original material in this story I thought it would be right to credit the original authors of the material first. Most of the content of this story was taken from the following posts:

• Medium’s official blogHow to Get Read on Medium
• How I Got 6.2 Million Pageviews and 144,920 Followers
• 35 Actionable Tips to Grow Your Medium Blog
• How to Use Medium: The Complete Guide to Medium for Marketers

I’ve never written a successful post on Medium. Actually, I have never written a successful post anywhere. The only reason I started writing this piece was because at my organization we are focusing on a content marketing strategy and I wanted to share with my team a “condensed” version of the hundreds of best practices I’ve found for writing a good post and increasing the chances of getting traction. As there are no secrets to it and it might be useful for other people also I thought it would be good to share it publicly....

This is Medium, a blogging platform from the creator of Blogger and Twitter. It’s slick and snappy and could very well be worth a deeper look for digital marketers and first-time bloggers.

We’ve enjoyed experimenting with the best way to use Medium here at Buffer, and we’re eager to learn more about what the best practices might be for helping the Medium community and engaging with an audience. If you’re new to Medium, I’ve collected an overview of resources here in this post, and for those who have been Medium users already, I’ve added several tips and learnings that we’ve discovered along the way....

More than 30 million people use Medium each month. They come here in search of something worth reading. Something substantial. And you can give it to them.

Medium’s algorithms put you on a level playing field. Your stories can dominate news feeds. You can crack Medium’s Top Stories list. You can beat out professional writers and celebrities.

I’ll show you how....

The sheer attention to detail and thought that Medium pours into building the service is admirable, and makes it a service worth using.So, this is it. Now that Medium offers full support for domain names, custom publications and even better writing tools, I’m ready to fully embrace it.I’m transferring everything of my own in to really give it a shot. I’m excited about the idea of just writing for myself again and I hadn’t been in a long time before Medium revived that interest — I’ll let you know how it goes....

On a scale from Twitter to Blogger, Medium comes in the middle. From the folks who brought you both Twitter and Blogger, this publishing platform that bodes well with both shortform and longform content caters to a wide range of users—from the least experienced aspiring writers to the most reputable of publishers.

It’s been seen as a powerful storytelling space, inviting just about anyone to share their stories (hence their tagline). Medium’s sleek design makes it super easy for newcomers to the craft of blogging to dive right in. As for seasoned bloggers who are more accustomed to navigating clunky and complex CMSs, its minimalist yet full-text editor is a sigh of relief (and really pretty to look at).

Here are some Medium best practices any blogger—from amateur to pro—can follow to master this powerful publishing…medium....

Since its beta launch in August of 2012, Medium has been called a lot of things: an online magazine, a blogging platform, a blend of platform and publisher and anupscale content farm, to name a few.

Because it takes a disruptive approach to online media, journalists, futurists, technologists and the likes seem obsessed with defining Medium.

One thing is certain: Medium upends how we think about personal publishing online. It has its roots in traditional blogging but breaks a lot of rules––kind of like a rebellious, super-smart younger sibling.

While Medium was conceived for individuals wanting to tell their stories online, brands have begun to experiment with it as a place to amplify their voice; it is an appealing playground for adventurous marketers looking for new ways to associate their brand with great content.

This guide will give an overview of publishing on Medium and look at how brands can integrate the platform into their marketing strategy....