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Scoop.it!
Have you experimented yet with the various live streaming apps out there?
Jeff Domansky's insight:
Quick rundown of four popular life social streaming media channels by Mari Smith. 
Scoop.it!
There’s a great deal to consider when building a social strategy. New social networks are popping up all the time, so it’s essential that marketers stay in the know. Well, the next big thing is here. With service providers expanding 4G networks and wifi available almost everywhere you go, live streaming is where it’s at now. And no app does live streaming better than Periscope. The possibilities for marketers are endless; you have the opportunity to define the uses of this new application for your own business purposes....
Jeff Domansky's insight:
Shauna Armitage shares how you can improve your social media strategy with Periscope. Innovation ahead! 9/10
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Scoop.it!
One of the hottest online trends of the summer has been the sharing of live streaming video via apps Periscope and Meerkat. Everywhere I turn I see people shooting videos of themselves (and accompanying scenery) and sharing it via Twitter and Facebook. This phenomenon of everyday broadcasting is turning mobile phone users into solo broadcasters, sharing everything from weekend athletic events and nightclub action, to bicycle riding and scenic beach scenes. It’s nirvana for attention seekers. And it’s expected to grow: new data from Cisco shows that globally, consumer internet video traffic will be 80 percent of all consumer Internet traffic in 2019, up from 64 percent in 2014. And it’s not just you and I using live streaming video apps, either. Already, brands and companies are tapping into the power of live streaming video to build fans and followers for the brands, and it’s certain to become a part of the digital social marketing landscape for a long time into the foreseeable future. Let’s take a closer look at one specific platform: Persicope.....
Jeff Domansky's insight:
The growth of Periscope is a bit of a mystery and a lot of opportunity.
knownluka's comment,
August 19, 2015 5:45 AM
And it’s not just you and I using live streaming video apps, either. Already, brands and companies are tapping into the power of live streaming video to build fans and followers for the brands, and it’s certain to become a part of the digital social marketing landscape for a long time into the foreseeable future. Let’s take a closer look at one specific platform: Persicope.....
David Hosford's curator insight,
August 19, 2015 11:38 AM
I think that this new concept is really interesting and exciting because it can be used in many ways such as personal as well as in your business.
Scoop.it!
This semester’s Future of Journalism assignment centered on live streaming video. In the past two months, we’ve seen the emergence of two new apps — Meerkat and Periscope — that have turned streaming video into a niche experience into something that anyone with an iPhone can do. Streaming video has been around longer than these apps, available via services such as Ustream, but these apps have added simple, elegant interfaces and social sharing ease to the mix. Regular citizens and everyday reporters alike are now broadcast reporters.
Jeff Domansky's insight:
Meerkat and Periscope are both interesting tools for journalism and marketing. Several Mediashift articles will help guide you in learning more. Good reading.
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Quick rundown of four popular live social streaming media channels.