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Scoop.it!
Tips to help you make the most of the psychology of mico-moments and how it impacts mobile marketing.
Jeff Domansky's insight:
Here's why micro-moments matter and how to use them in social marketing. 
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Scoop.it!
What can your advertising do in 10 seconds? Not a whole lot, you might think. But in a study from University of Hamburg and University of Hannover researchers proved that over 50 percent of Internet users stay on a webpage for less than 10 seconds. Accordingly, advertisers are now focusing on micro-content – clever, persuasive, and concise messages to target an audience with barely-there attention spans. Micro-content should play a big role in your content strategy. We’ve already shown you how to create micro-content time- and cost-efficiently using your existing visual assets. Now, we give you five smart tips on making the most of that micro-content...
Jeff Domansky's insight:
When executed with a plan and targeted to the right audience, micro-content has the potential to be just as effective as standard and long form content. Here's how.
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"The full customer experience doesn’t start when people land on your site or start using your tool. It starts when they’re sitting on their couch, riding on the train, walking down the street, and they have an idea."