Public Relations & Social Marketing Insight

AMC unveiled the official poster for the final season of Mad Men, designed by renowned artist Milton Glaser. As Glaser explains in an exclusive interview with amc.com, the imagery plays on recurring themes from the series,”notably the head of a woman and the wine being poured.” Another familiar element that Glaser incorporates is “the figure that has become symbolic of the program” — the iconic silhouette of Don Draper from the show’s opener. Juxtaposing Don’s original Season 1 image with psychedelic art indicative of the new season was a challenge that Glaser happily accepted, and the result is, as he puts it, “harmonious and convincing as a single experience.”