Your new post is loading...
When researching purchases in store, more than twice as many shoppers head for a website, rather than an app, on their smartphone.
Questioned about how they use their mobiles in store, 47 per cent of respondents said they used their phone for sharing ideas, followed by 29 per cent who said they used it for comparing prices, with 20 per cent saying they used their phone for finding product information, and 17 per cent for sharing photos, taking pictures as a reminder, finding store location information, and browsing (with no intention to purchase)....
70 per cent of UK shoppers have a smartphone, and 30 percent of smartphone owners have used their phone to shop in the last month, according to new research. Lots more insight for marketers and retailers.